New York City is home to the nation’s largest bike share program. Citi Bike riders have completed more than 44 million rides since launch.
at a glance
New York, NY
Launched in 2013
In focusBetter Bike Share Partnerships
Since 2014, six Motivate programs have been selected for Better Bike Share grants, which fund programs to increase equity and diversity in bike share. Motivate has participated in the creation of programs from Hubway’s Prescribe-A-Bike to Divvy’s Divvy for Everyone, to a unique and lauded program with Bedford Stuyvesant Restoration, the nation’s oldest community based development organization in Brooklyn, New York. Motivate works with Restoration to promote Citi Bike in a historically African American community, with a special focus on reaching lower income residents and people of color. Together we’re hired and trained local residents as Citi Bike ambassadors. We’ve trained Restoration’s workforce development staff to promote bike share as an efficient and affordable option for commuting. And Restoration is getting its large community partners to join Citi Bike as corporate members, providing subsidized memberships to their employees.
“We have seen only the beginning of what Citi Bike can do to ease transportation, help New Yorkers live healthier lives and make our city more sustainable, and we are proud to help fulfill its far-reaching promise.”
“My commute time to work was quartered since the start of Citi Bike. Plus my butt looks great.”
In focusMembership Marketing
Motivate grew Citi Bike’s membership by 60% since taking over operations of the system. We’ve used a combination of techniques including digital advertising, street teams, direct mail and special events to engage residents, create a sense of excitement and draw more participants into bike share. We use data to optimize our tactics and ensure that we’re spending wisely and seeing results.