This Women’s Bike Month, Get a Free Ford GoBike Ride and $1 Per New Rider is Donated To SchoolCycle, a Girl Up Initiative, So Young Women Can Stay In School And Ride Towards A Better Future
Only a Quarter of all Bike Trips Nationally are Taken By Women; One Third of Bike Share Members in United States Identify as Female
Motivate Systems Nationwide Encourage Women to Get Their First Ride Free and Pedal with a Purpose
Bay Area, CA — Ford GoBike, along with some of the largest bike share systems across the country, is taking part in a new nationwide campaign to shrink the gender gap in cycling and is partnering with Girl Up to help more girls around the world ride towards education and a better future.
For every new Ford GoBike rider who uses the promo code GIRLUP18 to try bike share for the first time in October, Motivate, the company that operates Ford GoBike, will donate $1 to the Girl Up SchoolCycle program, which provides bikes to girls to help them access education and stay in school. The promo code GIRLUP18 is redeemable in the Ford GoBike app and valid for a free 30-minute Single Ride — giving riders a chance to try the system for free while also participating in a meaningful cause.
This initiative is ongoing in eight cities throughout the month of October, including New York City (Citi Bike), Jersey City (Citi Bike), Washington D.C (Capital Bikeshare), Chicago (Divvy), the Bay Area (Ford GoBike), Portland (BIKETOWN), Minneapolis (Nice Ride) and Columbus (COGO).
“We can’t think of a better way to celebrate Women’s Bike Month than to partner with such a meaningful organization like Girl Up,” said Emily Stapleton, Ford GoBike General Manager. “With a dollar for each new rider going towards supplying bikes to girls around the world, we hope to inspire women who may not have ridden bike share before to hop on a Ford GoBike and pedal with a purpose.”
Studies show women are more comfortable biking with a friend; that’s why Ford GoBike is giving away passes, allowing members to encourage a friend, colleague or neighbor to hop on a bike this month. A list of female-friendly bike classes, workshops and meetups will be listed on the Ford GoBike website too.
As urban biking becomes more prevalent, there still is a marked gender disparity in who rides. Only a quarter of all bike trips are taken by women in the United States. The gap closes slightly when looking at bike share ridership, with one-third of bike share members identifying as female. Still, more must be done to create spaces where women and girls feel comfortable exploring their cities on two wheels.
About Ford GoBike:
The Ford GoBike system is an integral part of the Bay Area’s transportation network. With more than 300 stations and 3,000 bikes on the ground across San Francisco, San Jose, Berkeley, Oakland and Emeryville, the system has generated over one and half million rides since launching in June 2017. At the forefront of bikeshare innovation, the system features the popular Ford GoBike Plus ebikes to help riders easily summit San Francisco’s hills as well as 200 dockless bikes in North San Jose. When completed, the 7,000-bike, 546-station Ford GoBike network will be the second-largest bike share system in North America, setting new national standards in density, convenience and equity. Ford GoBike is operated by Motivate, North America’s bike share leader. Customers can download the app to unlock bikes, find real-time station information and see individualized statistics including miles traveled and calories burned. Learn more at fordgobike.com.
About Girl Up:
Girl Up is a global leadership development initiative, positioning girls to be leaders in the movement for gender equality. With resources in five languages and more than 2,200 Girl Up Clubs in over 100 countries, we’ve trained 40,000 girls of all backgrounds to create tangible change for girls everywhere. Girl Up provides leadership training and gives girls tools to become gender equality advocates and activists. Through our programs, girls broaden their social impact skill set, receive a platform to tell their stories, and apply STEM for social good. Our girl leaders create real policy change at local and national levels, raise millions of dollars to support United Nations programs that reach tens of thousands of girls around the world, and build community-based movements. Girl Up is an initiative of the UN Foundation, working across a global community of partners to achieve gender equality worldwide.
Girl Up has provided 1,000 bicycles to girls around the world through its SchoolCycle program in partnership with UNFPA. With a SchoolCycle bike, girls are able to travel quickly and safely to school and obtain the education they need to choose their own future.
Motivate is the largest bike share operator in North America, with systems in the densest urban centers including New York (Citi Bike), Chicago (Divvy), Boston (Bluebikes), Washington D.C (Capital Bikeshare), Minneapolis (Nice Ride Minnesota), and the Bay Area (Ford GoBike). Motivate works alongside cities to provide efficient, equitable and safe systems using a full range of bike share solutions and best-in-class operations. As a vertically integrated company, Motivate is leading the design and deployment of the next generation of bike share technology. The company is led by a group of urban visionaries, creative leaders and technology innovators, revolutionizing the landscape and sustainability of cities and urban transit. Learn more at www.motivateco.com.