Ride Hubway For Free on September 29

Hubway, High Brew Coffee® Partner to Bring Free Bike Share to Boston In Celebration of National Coffee Day  

Boston, MA – Friday, September 29 is National Coffee Day!  To celebrate, Hubway will partner with High Brew Coffee®, the Austin-based natural beverage company, to offer Boston residents and visitors free Hubway day passes, company leadership announced today.

Hubway members and casual users can access their free ride code by signing onto the new Hubway mobile app at thehubway.com/app starting at 12:01 am on Friday, September 29. With the new app, riders can also find bikes and docks; purchase a pass; get ride notifications; see lifetime ride stats; access 24-7 customer service assistance; and even find nearby bike shops.

Riders needing an extra pick-me-up before or after their rides can pedal to Hubway’s Aquarium Station or Congress Street Station from 7:30am to 9:30am on the 29th for complimentary, ready-to-drink cold brew from High Brew Coffee®.

“There is no better combination than delicious cold brew coffee and a bike ride,” said Hubway General Manager Katie O’Connor, “If you’ve never given Hubway a try, this Friday is the perfect opportunity to strap on a helmet and get riding for free, thanks to High Brew Coffee.”

“High Brew coffee is perfect for those who live an active lifestyle, so partnering with the Hubway team to offer free bike rides on National Coffee Day made absolute sense,” said Mari Johnson, Executive Vice President of Marketing at High Brew Coffee®. “Those who take advantage of the partnership in the morning will not only get a free ride on us, but we’re hoping our ready-to-drink cold brew will keep them naturally energized throughout the day.”

“Ascendent is thrilled to collaborate with Motivate, an exceptional operator and client, to deliver impactful experiences for brands and consumers, driven by Motivate’s expansive BikeShare national footprint,” said Bob Brennfleck, CEO of Ascendent, the Marketing Agency involved with the partnership. “Motivate’s mobility systems provide broad and meaningful societal benefits and enable brands to connect and engage in ways.”

The free ride day is part of a months-long partnership between High Brew Coffee® and Hubway; Hubway wrapped 25 stations and 150 special-edition Hubway bikes across the city with High Brew branding from September 18 to November 30.

Bike share systems provide an instantly immersive experience which can help bring products to life for consumers. As bike share becomes an increasingly ubiquitous part of the infrastructure of modern cities, brands are looking to leverage bike share’s urban real estate to establish permanent and positive associations with tastemakers nationwide.

Some of the world’s largest brands are collaborating with Hubway and its operator Motivate, which operates the largest and most popular bike share systems across the country including Citi Bike in New York City, Divvy in Chicago, and Ford GoBike in the Bay Area, among others. National brands including Ford, Nike, Citi, Blue Cross Blue Shield, Alaska Airlines, Hulu and Santander have made major investments in bike share programs from New York City to Portland to reach bike share’s unique urban audience.

Hubway consistently breaks its own ridership records year after year.  So far in 2017, over 970,000 trips have been taken on Hubway bikes. This year will be the fastest ever to 1M trips. August 2017 had the most ever trips a in single month, with nearly 194,000 trips. The system has over 14,000 annual members and major expansion is planned in all participating municipalities.

About Hubway

Hubway is  metro-Boston’s public bike share program, with more than 1,800 bikes at 180+ stations across Boston, Brookline, Cambridge and Somerville. Hubway is owned by the municipalities of Boston, Brookline, Cambridge and Somerville, and operated by Motivate. Hubway launched in 2011 and has become an essential part of our transportation network. It’s fun, efficient and affordable – not to mention healthy and good for the environment.

Hubway, like other bike share systems, consists of a fleet of specially designed, sturdy and durable bikes that are locked into a network of docking stations throughout the city. The bikes can be unlocked from one station and returned to any other station in the system, making them ideal for one-way trips. People use bike share to commute to work or school, run errands, get to appointments or social engagements, and more.

About High Brew Coffee®

After working tirelessly for 13 years to turn his tiny tea company into a household name, David Smith, cofounder of Sweet Leaf Tea, embarked on the sailing adventure of a lifetime. Discovering the benefits of refreshing cold-brewed coffee during warm nights navigating rough waters, the idea for High Brew Coffee® was born. Founded in 2014, High Brew is an all-natural 100 percent Arabica blend ready-to-drink cold brew coffee made from Direct Trade coffee beans. Brewed with zero heat, High Brew Coffee® offers premium low-calorie cold-brews in smooth, delicious flavors such as Double Espresso, Mexican Vanilla, Salted Caramel, Dark Chocolate Mocha, Black & Bold and Creamy Cappuccino + Protein. High Brew Coffee is shelf stable to perfectly accompany an active and on-the-go lifestyle. For more information, please visit www.highbrewcoffee.com.