Motivate Teams Up with Ford to Expand Bike Share in Bay Area
Today Motivate CEO Jay Walder, Ford Motor Company CEO Mark Fields, Metropolitan Transportation Commission Board Chair Dave Cortese, San Francisco Mayor Edwin Lee, San Jose Mayor Sam Liccardo and Berkeley Mayor Tom Bates announced that Ford will team up with Motivate to expand Bay Area Bike Share and the program will be renamed Ford GoBike.
Ford’s partnership will enable Motivate to grow the region’s bike share fleet ten-fold to 7,000 bicycles from the current 700, at no cost to taxpayers. The program bring bike share stations every few blocks from the Bay to the Beach in San Francisco. It will link Oakland, Berkeley and Emeryville. And it will dramatically expand bike share in San Jose as well. It will create a regional network that will be the nation’s second largest bike share program. The program is administered via a contract with the Metropolitan Transportation Commission (MTC), the transportation planning, financing and coordinating agency for the nine-county San Francisco Bay Area.
“I have been impressed by the way Ford embraced the mobility options, the environmental goals and the equity concerns that MTC and Motivate put front and center when we authorized the Bike Share program expansion last spring,” said MTC Chair and Santa Clara County Supervisor Dave Cortese. “The first car Henry Ford built was known as the Quadricycle, and the company has established itself as an industry leader in electric vehicles and green manufacturing. So I like to see the decision to support the growth of our bike sharing program as a logical next step for Ford.”
“Bike share is an important new addition to the Bay Area’s transportation network. Bikes can help alleviate congestion, better connect neighborhoods to each other and can play a vital ‘last mile’ connection for public transit,” said Steve Heminger, Executive Director of the Metropolitan Transportation Commission (MTC). “Motivate has been a great partner leading up to today’s announcement that they have teamed up with Ford means that this new piece of transportation infrastructure will be delivered at no cost to the taxpayers.”
“A transportation revolution is coming to the Bay Area!” said Jay H. Walder, CEO of Motivate, operator of Bay Area Bike Share. “This unique partnership with Ford shows that bike share is no longer ‘alternative’ transportation, it is central to creating smart, on-demand mobility that represents our values for equity and sustainability. Thanks to the vision and leadership from the Metropolitan Transportation Commission, and city leaders from across the region, bike share will soon be available for all in the Bay Area.”
Expansion will commence in the spring and expected to be complete by the end of 2018. Through a series of hundreds of meeting with local leaders, and nearly 20 public workshops to date Motivate has already identified over 120 sites for stations and is in the process of permitting those sites with local governments.
“We are pleased to be collaborating with Motivate in San Francisco and the Bay area to add more transportation options for residents and visitors with the new Ford GoBike bike sharing,” said Jim Hackett, Ford Smart Mobility LLC. “As we expand our business model to include new forms of transportation, we are introducing new customers to Ford and providing more sustainable modes of transportation.”
Ford joins a growing list of Fortune 500 companies that have looked to Motivate and our bike share systems to reach urban consumers and demonstrate their corporate commitment to cities. This list includes Citi, Nike and Mastercard.