Motivate, Nation’s Largest Bike Share Operator, Experiencing Explosive Growth Across Country
More than 15,000 bikes to be added as cities big and small clamor for bike share
In order to meet growing demand for bike share, Motivate, the nation’s largest bike-share operator, is expanding in key markets across the country, company leadership announced today. Motivate ‘s bike operations are growing in New York City; Jersey City; Washington, DC; the Bay Area; Chicago; and Columbus, Ohio, with expansions completed, underway or recently approved:
In New York City, Citi Bike has just launched an expansion that will double its size from 6,000 to 12,000 bikes over the next two years. Citi Bike opened its first station under the expansion last week and will add 139 new stations and 2,400 new bikes by the end of this year.
In California, Bay Area Bike Share (BABS) was recently approved for a tenfold expansion from 700 to 7,000 bikes in San Francisco, San Jose, Oakland, Berkeley and Emeryville – bringing Bay Area Bike Share for the first time to the East Bay and giving the Bay Area the second largest bike share system in the country.
Divvy in Chicago has grown 60% this year, going from 300 to 476 stations and from 3,000 to 4,760 bikes. Divvy’s service area now covers 56% of the City of Chicago.
In Columbus, Ohio, CoGo grew by 36%, jumping from 30 to 41 stations and from 300 to 410 bikes. Trips taken on the CoGo system are up 35% over last year.
Jersey City just announced its title and founding sponsors and the naming of its system – Citi Bike Jersey City. It is one of the first mid-sized cities in the U.S. with a privately funded bike share program. The program will be fully interoperable with New York’s system across the river. Members can ride in both places using the same key when the program launches with 350 bikes at 35 stations later this year.
Capital Bikeshare in the Washington, D.C. area is adding more than 50 stations to the existing 354 beginning this fall. Capital Bikeshare riders have taken more than 10.4 million trips since launching in September 2010.Motivate is poised to deliver on this enormous growth thanks to its acquisition in 2014 by a team of investors including the CEOs of Equinox, a fitness and high-performance lifestyle leader; Related Companies, one of the nation’s most prominent real estate firms; and other private investors. The new ownership group has brought the financial backing and leadership to help the company meet the demand for bike share in the US and beyond. The company operates all of the largest bike share systems and 70% of the entire bike share fleet in the US.
“Across the country, Motivate’s bike share systems are more popular than ever €”from Boston to the Bay Area,” shared Motivate CEO Jay Walder. “We are just scratching the surface on the growth this industry will experience over the next few years, as more and more people look to bike share as an extension and alternative to traditional mass transit. Bike share has increasingly become a must-have symbol of thriving, 21st century cities.”
To accommodate this growth, Motivate has also unveiled a new, self-produced bicycle. By taking control of the supply chain – from design to production, distribution and maintenance of bikes on the ground – Motivate is able to exert more control over its expansion schedule and provide better service to its client cities.
Built based on a corporate analysis of years of maintenance records, the bikes feature redesigned parts that will improve each bike’s overall durability and the ease of repair. The bikes also feature a headlight to improve nighttime riding; an improved bell; and a seat to prevent water from pooling when it rains.
The new bikes were designed in a collaborative process between Olympic bike designer Ben Serotta and lead mechanics from across the bike share systems that Motivate operates. Mr. Serotta’s world-class bikes have featured prominently in many international competitions.
Motivate is a global leader in bike share. A full-service bike share operator and technology innovator, Motivate works to re-envision how people experience and move around cities. Motivate currently manages all of the largest bike share systems in the United States and many of the largest systems in the world, including Bay Area Bike Share (California Bay Area), Citi Bike (New York), Divvy (Chicago), CoGo Bike Share (Columbus, Ohio), Capital Bike Share (Washington, D.C.; Arlington and Alexandria, Va.; and Montgomery County, Md.), Hubway (Boston, Somerville, Cambridge and Brookline, Mass.), Pronto (Seattle), Bike Chattanooga (Tenn.), Bike Share Toronto and Melbourne Bike Share in Australia as well as Bay Area Bike Share. Motivate recently was selected to launch a new system in Jersey City, N.J., that will be compatible with Citi Bike.