As the global leader in bike share, we are deeply committed to making bike share an integral and equitable component of urban transportation networks. We believe that commitment starts from before day one. By thoughtfully engaging local residents and business owners in the design of the bike share network, we can ensure that bike share works well for local communities and that it is embraced by a diverse array of people, beyond hard-core bike enthusiasts.

To do this we use a combination of modern and traditional tools– from “suggest a station” web portals to stakeholder meetings to public workshops– to achieve broad-based input and ensure we’re building bike share for the communities it will serve.

The robust outreach we are conducting in places like Bed Stuy, Brooklyn and the Bay Area, where we will soon launch Ford GoBike, a ten-fold expanded system that will span five cities and include 7,000 bikes and 500+ stations, is emblematic of our overall commitment to community engagement.

Working together with the Metropolitan Transportation Commission (MTC), Motivate has held more than 250 meetings with community groups, civic and business associations, advocacy organizations and local elected officials since May, 2015, and has facilitated nearly three dozen public planning workshops, during which neighbors gather around maps and share their local knowledge with planners. Finally, we have invited people to chime in remotely, and have so far received well over 5,000 suggestions for station locations online.

Those suggestions are then analyzed by a team of engineers, and viable locations are ultimately submitted to each respective City for permitting. Our fabulous Outreach and Communications Manager in the Bay Area, Paolo Cosulich-Schwartz, who is studied in the nuts and bolts of “how a pin [on a map] becomes a permit,” recently described listening as the key to his success.  

Whether he is attending community board meetings, organizing popup stands at Fruitvale farmers’ markets or helping to field questions following bilingual presentations in Chinatown, Paolo works hard to “understand what’s happening in each neighborhood and how bike share can be a community asset there.”

Recognizing that financial constraints can be a final obstacle to access, Motivate is also offering low-income residents in the Bay $5 memberships, and we’ll be working with the MTC and local advocates to ensure that residents in underserved communities know the program available to them.

Check out this outreach report to learn more about our strategy and ever-increasing reach in the Bay Area, and well beyond.

Motivate Conducts Robust Community Outreach in the Bay Area and Beyond — Motivate

Motivate Conducts Robust Community Outreach in the Bay Area and Beyond

As the global leader in bike share, we are deeply committed to making bike share an integral and equitable component of urban transportation networks. We believe that commitment starts from before day one. By thoughtfully engaging local residents and business owners in the design of the bike share network, we can ensure that bike share works well for local communities and that it is embraced by a diverse array of people, beyond hard-core bike enthusiasts.

To do this we use a combination of modern and traditional tools– from “suggest a station” web portals to stakeholder meetings to public workshops– to achieve broad-based input and ensure we’re building bike share for the communities it will serve.

The robust outreach we are conducting in places like Bed Stuy, Brooklyn and the Bay Area, where we will soon launch Ford GoBike, a ten-fold expanded system that will span five cities and include 7,000 bikes and 500+ stations, is emblematic of our overall commitment to community engagement.

Working together with the Metropolitan Transportation Commission (MTC), Motivate has held more than 250 meetings with community groups, civic and business associations, advocacy organizations and local elected officials since May, 2015, and has facilitated nearly three dozen public planning workshops, during which neighbors gather around maps and share their local knowledge with planners. Finally, we have invited people to chime in remotely, and have so far received well over 5,000 suggestions for station locations online.

Those suggestions are then analyzed by a team of engineers, and viable locations are ultimately submitted to each respective City for permitting. Our fabulous Outreach and Communications Manager in the Bay Area, Paolo Cosulich-Schwartz, who is studied in the nuts and bolts of “how a pin [on a map] becomes a permit,” recently described listening as the key to his success.  

Whether he is attending community board meetings, organizing popup stands at Fruitvale farmers’ markets or helping to field questions following bilingual presentations in Chinatown, Paolo works hard to “understand what’s happening in each neighborhood and how bike share can be a community asset there.”

Recognizing that financial constraints can be a final obstacle to access, Motivate is also offering low-income residents in the Bay $5 memberships, and we’ll be working with the MTC and local advocates to ensure that residents in underserved communities know the program available to them.

Check out this outreach report to learn more about our strategy and ever-increasing reach in the Bay Area, and well beyond.