SPURTalk

Motivate CEO Joins SPUR and YPT for Motivating Movement Talk

Last night Motivate’s President and CEO, Jay H. Walder, joined two of the Bay Area’s leading transportation groups– SPUR (the San Francisco Bay Area Planning and Urban Research Association) and YPT (Young Professionals in Transportation)– in Oakland, CA for a reception and moderated conversation appropriately dubbed “Motivating Movement.”

The event comes as Motivate is wrapping up an extensive community-based planning process in advance of the launch of Ford GoBike later this spring. The program will bring 7,000 bikes to neighborhoods across San Francisco and San Jose and bring bike share to the East Bay for the first time.  

Walder discussed the expansion plans with Darlene Gee, Vice-President at engineering firm HNTB Corporation, including Motivate’s commitment to create the nation’s most robust bike share equity program for Ford GoBike. This commitment includes siting at least 20% stations in the Metropolitan Transportation Commission (MTC) designated “communities of concern,” offering discounted memberships with a cash-only payment option and creating an outreach fund in partnership with the MTC that will support the work of community-based organizations to grow a diverse bike share ridership.

Jay opened his remarks by calling bike share “one of the most innovative things to happen to transit, and indeed to cities, in the past century” and admitted that might “sound funny” coming from a guy who ran “transit systems carrying millions of passengers each day.”

But “bike share,” he elaborated, “is revolutionary. You decide. Go where you want. Go when you want.” And, thanks to Motivate’s “commitment to help cities meet their public policy goals around equity, integration with transit and more…[this] high-quality, personalized service powered by increasingly sophisticated but accessible technology” is providing a powerful “new mobility solution.”

So it also makes sense that Walder announced that he was bringing a bit of transit to bike share as well. Ford GoBike members will be able to link their bike share account with their transit card and unlock bikes with the Clipper card or the Ford GoBike app. Flexible personalized technology that fits seamlessly with the region’s transit network indeed.