Motivate has begun assembling bike share bikes in Detroit, Motivate CEO Jay Walder and Detroit Bikes Founder Zak Pashak announced today. Motivate’s bikes will now be designed, engineered and assembled in the United States, allowing the company to respond to enormous demand for new and expanding bike share systems,  with quality, speed and reliability.

“It’s terrific that Motivate, a growing national business has selected a Detroit company for this manufacturing work,” said Detroit Mayor Mike Duggan, “It’s another good sign of the strength of Detroit business. This initiative will create jobs in a Detroit neighborhood and help power an innovative new form of transportation.”

“We’ve seen phenomenal growth over the past year as more and more successful cities realize that bike share can transform travel,” said Jay Walder, President & CEO of Motivate. “I can’t think of a better place to have our bike assembly operations than Detroit, a place that is reinventing its manufacturing industrial base and experiencing an urban rebirth. With Detroit Bikes’ help, Motivate will be able to meet the growing demand for bike share operations in cities all across the country, getting more bikes to more people more quickly.”

Detroit Bikes, North America’s only large-scale bicycle manufacturer, will assemble Motivate bikes in its 50,000-square-foot factory in Detroit and the company will build the wheels. Detroit Bikes will also oversee local partners to paint each frame to the specifications of the local markets where they will be used— e.g. blue for New York’s Citi Bike and Citi Bike JC, silver for Boston’s Hubway, among others. Detroit Bikes expects to add approximately ten workers and two shifts to fulfill this initial order.

“This contract is a huge opportunity for us,” said Zak Pashak, Founder and President of Detroit Bikes. “It is fitting that American bike share bikes will be assembled right here in Detroit and we’re proud to work with Motivate to make it happen.”

The initial contract is for 3,000 bikes. This innovation is part of a broader strategy to re-envision bike share. Since acquiring the company a year ago, Motivate has stabilized the bike share industry, implementing new technology, innovative features and expanded service in cities large and small.

The new bikes were designed in the United States via a collaborative process between world-renowned bike designer, Ben Serotta, and lead mechanics from across the bike share systems that Motivate operates. Mr. Serotta’s bikes have featured prominently in many international competitions including the Olympics.

The bikes will carry an assembled in the USA mark.

The bikes will carry an assembled in the USA mark.

Mr. Serotta led a painstaking scientific process based on a corporate analysis of years of bike maintenance and performance records. The result is a new bike redesigned for comfort and durability. These new bikes will spend more time on the street and less time in the repair shop, improving the experience for every bike share rider.

Moving the assembly of the bikes to the U.S. will allow Motivate to ensure quality control and fulfill orders for new bikes more quickly.

This year a majority of Motivate’s clients are pursuing expansions of their bike share programs.

Motivate Bikes Assembled in Detroit — Motivate

Motivate Bikes Assembled in Detroit

Motivate has begun assembling bike share bikes in Detroit, Motivate CEO Jay Walder and Detroit Bikes Founder Zak Pashak announced today. Motivate’s bikes will now be designed, engineered and assembled in the United States, allowing the company to respond to enormous demand for new and expanding bike share systems,  with quality, speed and reliability.

“It’s terrific that Motivate, a growing national business has selected a Detroit company for this manufacturing work,” said Detroit Mayor Mike Duggan, “It’s another good sign of the strength of Detroit business. This initiative will create jobs in a Detroit neighborhood and help power an innovative new form of transportation.”

“We’ve seen phenomenal growth over the past year as more and more successful cities realize that bike share can transform travel,” said Jay Walder, President & CEO of Motivate. “I can’t think of a better place to have our bike assembly operations than Detroit, a place that is reinventing its manufacturing industrial base and experiencing an urban rebirth. With Detroit Bikes’ help, Motivate will be able to meet the growing demand for bike share operations in cities all across the country, getting more bikes to more people more quickly.”

Detroit Bikes, North America’s only large-scale bicycle manufacturer, will assemble Motivate bikes in its 50,000-square-foot factory in Detroit and the company will build the wheels. Detroit Bikes will also oversee local partners to paint each frame to the specifications of the local markets where they will be used— e.g. blue for New York’s Citi Bike and Citi Bike JC, silver for Boston’s Hubway, among others. Detroit Bikes expects to add approximately ten workers and two shifts to fulfill this initial order.

“This contract is a huge opportunity for us,” said Zak Pashak, Founder and President of Detroit Bikes. “It is fitting that American bike share bikes will be assembled right here in Detroit and we’re proud to work with Motivate to make it happen.”

The initial contract is for 3,000 bikes. This innovation is part of a broader strategy to re-envision bike share. Since acquiring the company a year ago, Motivate has stabilized the bike share industry, implementing new technology, innovative features and expanded service in cities large and small.

The new bikes were designed in the United States via a collaborative process between world-renowned bike designer, Ben Serotta, and lead mechanics from across the bike share systems that Motivate operates. Mr. Serotta’s bikes have featured prominently in many international competitions including the Olympics.

The bikes will carry an assembled in the USA mark.

The bikes will carry an assembled in the USA mark.

Mr. Serotta led a painstaking scientific process based on a corporate analysis of years of bike maintenance and performance records. The result is a new bike redesigned for comfort and durability. These new bikes will spend more time on the street and less time in the repair shop, improving the experience for every bike share rider.

Moving the assembly of the bikes to the U.S. will allow Motivate to ensure quality control and fulfill orders for new bikes more quickly.

This year a majority of Motivate’s clients are pursuing expansions of their bike share programs.