Jersey City will be the first city in the region to offer joint memberships with New York City’s Citi Bike program

Jersey City has selected Alta Bicycle Share (ABS) to plan, implement and operate its bikeshare system. The initial program will include 35 stations and 350 bikes with the potential to expand as usage demands and funding permits. The Jersey City bikeshare system will have reciprocal membership privileges with New York’s Citi Bike system, enabling commuters and weekend wanderers to access bikeshare on both sides of the river. By selecting ABS, the parent company of Citi Bike’s operator, Jersey City can capitalize on New York City’s bikeshare system while working with ABS’s new forward-thinking and deeply experienced corporate team, which has expertise in managing complex transportation systems, marketing, sponsorship and technology.”Jersey City is continuing to grow at an unprecedented rate and much of our progress is tied to New York City,” said Jersey City Mayor Fulop. “Our residents, visitors, and commuters choose Jersey City for its ease of access to New York. In developing a bikeshare system, we saw an immense opportunity by linking with the 6,000-bike system in New York.”ABS will be responsible for all system planning including securing sponsorship and financing; developing the operating team; creating a website and mobile app; assembling and installing the bikeshare equipment; and launching and operating the program. “We appreciate the vision and leadership of Mayor Fulop who saw the opportunity to create a bikeshare system that works seamlessly on both sides of the Hudson and is making it a reality,” said Alta Bicycle Share CEO, Jay Walder. “Bikeshare will provide Jersey City with a new, flexible transit option for getting to work or simply exploring all that this dynamic city has to offer.”Alta Bicycle Share was recently acquired by Bikeshare Holdings LLC, a newly-formed investment venture that includes the CEOs of Equinox ®, a fitness and high performance lifestyle leader; Related Companies, one of the nation’s most prominent real estate firms; and Jonathan Schulhof, a private investor. The new owners have appointed Jay Walder, one of the world’s most innovative transportation executives as the new CEO. Mr. Walder has more than 30 years of international experience in the public transportation business, including senior roles at three of the world’s largest transit systems. ###About Alta Bicycle Share Since 2009 Alta has lead the bike share industry as a full-service bikeshare operator providing services from location assessment and business modeling to system operations, marketing, maintenance and expansion. Alta currently manages most of the largest bikeshare systems in the Western Hemisphere including Citi Bike (NYC), Divvy (Chicago), CoGo Bike Share (Columbus, OH), Capital Bike Share (Washington DC, Arlington, VA, Alexandria, VA and Montgomery County, MD), Hubway (Boston, Somerville, Cambridge, and Brookline, MA), Bay Area Bike Share (BABS, San Francisco Bay Area), Bike Chattanooga (TN), Bike Share Toronto and Melbourne Bike Share, Australia. Alta recently launched Pronto Cycle Share in Seattle, Washington. Contact: Dani Simons, Alta Bicycle Share media@altabicycleshare.com347-916-0215

Jersey City Selects Alta Bicycle Share to Operate its Bikeshare Program — Motivate

Jersey City Selects Alta Bicycle Share to Operate its Bikeshare Program

Jersey City will be the first city in the region to offer joint memberships with New York City’s Citi Bike program

Jersey City has selected Alta Bicycle Share (ABS) to plan, implement and operate its bikeshare system. The initial program will include 35 stations and 350 bikes with the potential to expand as usage demands and funding permits. The Jersey City bikeshare system will have reciprocal membership privileges with New York’s Citi Bike system, enabling commuters and weekend wanderers to access bikeshare on both sides of the river. By selecting ABS, the parent company of Citi Bike’s operator, Jersey City can capitalize on New York City’s bikeshare system while working with ABS’s new forward-thinking and deeply experienced corporate team, which has expertise in managing complex transportation systems, marketing, sponsorship and technology.”Jersey City is continuing to grow at an unprecedented rate and much of our progress is tied to New York City,” said Jersey City Mayor Fulop. “Our residents, visitors, and commuters choose Jersey City for its ease of access to New York. In developing a bikeshare system, we saw an immense opportunity by linking with the 6,000-bike system in New York.”ABS will be responsible for all system planning including securing sponsorship and financing; developing the operating team; creating a website and mobile app; assembling and installing the bikeshare equipment; and launching and operating the program. “We appreciate the vision and leadership of Mayor Fulop who saw the opportunity to create a bikeshare system that works seamlessly on both sides of the Hudson and is making it a reality,” said Alta Bicycle Share CEO, Jay Walder. “Bikeshare will provide Jersey City with a new, flexible transit option for getting to work or simply exploring all that this dynamic city has to offer.”Alta Bicycle Share was recently acquired by Bikeshare Holdings LLC, a newly-formed investment venture that includes the CEOs of Equinox ®, a fitness and high performance lifestyle leader; Related Companies, one of the nation’s most prominent real estate firms; and Jonathan Schulhof, a private investor. The new owners have appointed Jay Walder, one of the world’s most innovative transportation executives as the new CEO. Mr. Walder has more than 30 years of international experience in the public transportation business, including senior roles at three of the world’s largest transit systems. ###About Alta Bicycle Share Since 2009 Alta has lead the bike share industry as a full-service bikeshare operator providing services from location assessment and business modeling to system operations, marketing, maintenance and expansion. Alta currently manages most of the largest bikeshare systems in the Western Hemisphere including Citi Bike (NYC), Divvy (Chicago), CoGo Bike Share (Columbus, OH), Capital Bike Share (Washington DC, Arlington, VA, Alexandria, VA and Montgomery County, MD), Hubway (Boston, Somerville, Cambridge, and Brookline, MA), Bay Area Bike Share (BABS, San Francisco Bay Area), Bike Chattanooga (TN), Bike Share Toronto and Melbourne Bike Share, Australia. Alta recently launched Pronto Cycle Share in Seattle, Washington. Contact: Dani Simons, Alta Bicycle Share media@altabicycleshare.com347-916-0215