In the News: Fast Company on How Citi Bike Started an Advertising & Transportation Revolution
“…Citi Bike has gone on to become perhaps the greatest advertising campaign of all time. Rather than squandering that eight-figure investment on increasingly ineffective traditional marketing, Citi built something additive that also reduces our carbon footprint. When a corporate behemoth expands its communication strategy from traditional ads (which in all fairness, Citibank sadly still makes) to providing bikes for six thousand New Yorkers to pedal across the Brooklyn Bridge, the time-space continuum has truly changed.
“Wouldn’t it be interesting to see more advertisers follow suit and create new paths rather than befoul existing ones?”