Council Member Carlina Rivera, NYC DOT, Citi Bike Kick Off Women’s Bike Month, Announce Partnership with Girl Up
Each New Citi Bike Rider Gets First Ride Free in October; $1 Per New Rider is Donated To Girl Up’s SchoolCycle Program, So Young Women Can Ride Towards A Better Future
New York — After a group bike ride to City Hall led by Councilwoman Carlina Rivera, Citi Bike announced that it is taking part in a new nationwide campaign to shrink the gender gap in cycling and is partnering with Girl Up to help more girls around the world ride towards education and a better future.
“Biking in a city can certainly be intimidating, as anyone who has ridden the streets of New York can testify to. But as a lifelong rider myself, I know that women face increased barriers to entry because of the additional precautions they already have to take when traveling alone through a big city. A key step towards solving this challenge is to increase safe bicycle infrastructure, and I want to commend Citi Bike for the work they do in helping to ease the path to biking safely and in bringing attention to this issue,” said Councilwoman Carlina Rivera, Co-Chair of the Council’s Women’s Caucus.
“More women have discovered cycling in New York City, finding it an affordable, sustainable and fun way to get around,” said NYC DOT Commissioner Polly Trottenberg. “DOT wants even more women on bikes, so we have installed a record number of protected bike lanes, which we have found boost the number of female cyclists. We’re thrilled to take part in today’s ride to kick off Women’s Bike Month, and we thank Council Member Rivera, Motivate and Girl Up for helping women embrace this great way to get around the five boroughs.”
“If you haven’t ridden a Citi Bike before, there’s no better time to try than October, Women’s Bike Month,” said Lynn Fischer, Citi Bike Head of Marketing. “Not only do all new riders get their first ride free, but they’ll also be pedaling with a purpose and helping to raise money for Girl Up. Through this exciting partnership, additional events this month, and our work throughout the entire year, we are committed to shrinking biking’s gender gap.”
“For many girls in countries like Malawi and Guatemala a bike is the difference between staying in school and having to drop out due to distance. We’re happy to be partnering with Citi Bike so riders can help more girls get quickly and safely to school through our SchoolCyle program,” said Melissa Kilby, Girl Up Co-Executive Director.
For every new rider who uses the promo code GIRLUP18 to try Citi Bike for the first time in October, Motivate, the company that operates Citi Bike, will donate $1 to the Girl Up SchoolCycle program, which provides bikes to girls to help them access education and stay in school. The promo code GIRLUP18 is redeemable in the Citi Bike app and valid for a free 30-minute Single Ride — giving riders a chance to try the system for free while also participating in a meaningful cause.
Additionally, Citi Bike is launching an Angels in Action challenge for the more than 30,000 Bike Angels in New York. For every 10 Bike Angel points earned from October 1 through October 6, Citi Bike will donate $1 to Girl Up.
This Women’s Bike Month initiative is ongoing throughout the month of October in eight cities with bike share systems operated by Motivate, including New York City (Citi Bike), Jersey City (Citi Bike), Washington D.C (Capital Bikeshare), Chicago (Divvy), the Bay Area (Ford GoBike), Portland (BIKETOWN), Minneapolis (Nice Ride), and Columbus (COGO).
Studies show women are more comfortable biking with a friend; that’s why Citi Bike will be hosting community rides throughout the month. On October 20, the young leaders of Girl Up chapters in the New York City metropolitan area will host a group ride open to all. Additional group rides and Women’s Bike Month events will be announced throughout October.
As urban biking becomes more prevalent, there still is a marked gender disparity in who rides. Only a quarter of all bike trips in the United States are taken by women. The gap closes slightly when looking at bike share ridership, with one-third of bike share riders identifying as female. Still, more must be done to create spaces where women and girls feel comfortable exploring their cities on two wheels.
“Women’s Bike Month is a great way to empower more women to get involved with cycling and it is especially exciting that this year it’s helping support the Girl Up SchoolCycle program, an innovative campaign connecting women with education through cycling. As our City works to reduce congestion and expand options for commuters, cycling must be a robust part of the mix,” said Rep. Nydia M. Velázquez (D-NY).
“As a devoted cyclist, and as Chair of the City Council’s Committee on Women, I am thrilled to celebrate the kick-off of Women’s Bike Month. Women and girls should be participating fully in every aspect of our society – and that includes cycling, which has so many practical, physical and emotional benefits. I commend Council Member Rivera, Citi Bike, NYC DOT, and Transportation Alternatives for taking the lead on such an important and empowering initiative,” said Council Member Helen Rosenthal (Manhattan, District 6).
“Cycling not only builds physical momentum, but it also creates emotional momentum. Accessible transportation motivates girls to go to school. Girl Up has done a fantastic job to provide bicycles to girls so they can travel to places where they can learn and grow academically. This team up with Citi Bike will be great because it will help more girls have access!” said Nika, age 17, a Girl Up youth leader from Queens.
“The East Village and Loisaida neighborhoods have attracted strong community leaders who value the arts, sustainability and neighborhood identity. By improving our streets and public spaces so they are safe and efficient, we engender mobility literally where it has not been allowed before. Seniors, children and women who have access to transportation — and bicycling — are themselves indicators that the streets that we build are working to benefit quality of life in Manhattan,” said Chelsea Yamada, Transportation Alternative Manhattan Organizer.
For more information, visit www.womensbikemonth.com.
About Citi Bike
Citi Bike is New York City’s bike share system, and the largest and most successful in the nation. Since its launch in 2013, Citi Bike has expanded to 12,000 bikes at more than 750 stations and has become a fun, affordable, and integral part of New York’s transportation network, with more than 64 million rides taken to date. Operated by Motivate, North America’s bike share leader, Citi Bike consists of a fleet of specially designed, durable bikes that are locked into a network of stations in more than sixty neighborhoods across three boroughs. Customers can download the Citi Bike app to unlock bikes, find real-time station information, and see individualized statistics including miles traveled and calories burned. Learn more at https://www.citibikenyc.com/.
About Girl Up
Girl Up is a global leadership development initiative, positioning girls to be leaders in the movement for gender equality. With resources in five languages and more than 2,200 Girl Up Clubs in over 100 countries, we’ve trained 40,000 girls of all backgrounds to create tangible change for girls everywhere. Girl Up provides leadership training and gives girls tools to become gender equality advocates and activists. Through our programs, girls broaden their social impact skill set, receive a platform to tell their stories, and apply STEM for social good. Our girl leaders create real policy change at local and national levels, raise millions of dollars to support United Nations programs that reach tens of thousands of girls around the world, and build community-based movements. Girl Up is an initiative of the UN Foundation, working across a global community of partners to achieve gender equality worldwide.
Girl Up has provided 1,000 bicycles to girls around the world through its SchoolCycle program in partnership with UNFPA. With a SchoolCycle bike, girls are able to travel quickly and safely to school and obtain the education they need to choose their own future.
Motivate is the largest bike share operator in North America, with systems in the densest urban centers including New York (Citi Bike), Chicago (Divvy), Boston (Bluebikes), Washington D.C (Capital Bikeshare), Minneapolis (Nice Ride Minnesota), and the Bay Area (Ford GoBike). Motivate works alongside cities to provide efficient, equitable and safe systems using a full range of bike share solutions and best-in-class operations. As a vertically integrated company, Motivate is leading the design and deployment of the next generation of bike share technology. The company is led by a group of urban visionaries, creative leaders and technology innovators, revolutionizing the landscape and sustainability of cities and urban transit. Learn more at www.motivateco.com.