Last night Motivate’s President and CEO, Jay H. Walder, joined two of the Bay Area’s leading transportation groups– SPUR (the San Francisco Bay Area Planning and Urban Research Association) and YPT (Young Professionals in Transportation)– in Oakland, CA for a reception and moderated conversation appropriately dubbed “Motivating Movement.”

The event comes as Motivate is wrapping up an extensive community-based planning process in advance of the launch of Ford GoBike later this spring. The program will bring 7,000 bikes to neighborhoods across San Francisco and San Jose and bring bike share to the East Bay for the first time.  

Walder discussed the expansion plans with Darlene Gee, Vice-President at engineering firm HNTB Corporation, including Motivate’s commitment to create the nation’s most robust bike share equity program for Ford GoBike. This commitment includes siting at least 20% stations in the Metropolitan Transportation Commission (MTC) designated “communities of concern,” offering discounted memberships with a cash-only payment option and creating an outreach fund in partnership with the MTC that will support the work of community-based organizations to grow a diverse bike share ridership.

Jay opened his remarks by calling bike share “one of the most innovative things to happen to transit, and indeed to cities, in the past century” and admitted that might “sound funny” coming from a guy who ran “transit systems carrying millions of passengers each day.”

But “bike share,” he elaborated, “is revolutionary. You decide. Go where you want. Go when you want.” And, thanks to Motivate’s “commitment to help cities meet their public policy goals around equity, integration with transit and more…[this] high-quality, personalized service powered by increasingly sophisticated but accessible technology” is providing a powerful “new mobility solution.”

So it also makes sense that Walder announced that he was bringing a bit of transit to bike share as well. Ford GoBike members will be able to link their bike share account with their transit card and unlock bikes with the Clipper card or the Ford GoBike app. Flexible personalized technology that fits seamlessly with the region’s transit network indeed.

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Motivate CEO Joins SPUR and YPT for Motivating Movement Talk

Last night Motivate’s President and CEO, Jay H. Walder, joined two of the Bay Area’s leading transportation groups– SPUR (the San Francisco Bay Area Planning and Urban Research Association) and YPT (Young Professionals in Transportation)– in Oakland, CA for a reception and moderated conversation appropriately dubbed “Motivating Movement.” The event comes as Motivate is wrapping […]

Motivate Celebrates International Women’s Day

In honor of International Women’s Day, we are celebrating the social, economic, cultural and political achievements of women and urging a more gender equal tomorrow. We’d also like to introduce you to the extraordinary women who lead some of our big city bike share programs across the nation. Emily Stapleton is the General Manager (GM) […]

Winter Ops in Our Coldest Cities

While we wait for the last few weeks of winter to give way to spring, glorious spring, we wanted to give you a sense of how we tackle winter in three of our coldest cities — Boston, Chicago and Toronto. Equipped with special tools like dock-clearing shovels, our field teams are pros at clearing snow. […]

Citi Bike Installs Blaze Laserlights on 250 Bikes

As part of an ongoing commitment to safer cycling in New York, Citi Bike installed an innovative new safety feature — the Blaze Laserlight– on 250 bikes this winter. The pilot program aims to make Citi Bike riders more visible to drivers and pedestrians, creating safer conditions on the road and providing greater peace of […]

Citi Bike Rings In New Year with 14 Million Trips

With 14 million rides in 2016, Citi Bike set another North American bike share record. (For a fun comparison, that’s more than double the 6.3 million people who visited the popular Metropolitan Museum of Art during the last fiscal year!) In fact, for the second year in a row Citi Bike riders have taken more […]

Motivate Systems See Incredible Growth in 2016

From Boston to the Bay Area, our systems are expanding fast and furiously. Here’s a rundown: Thanks to our partnership with Ford, the Bay Area Bike Share, soon to be renamed Ford GoBike, is set to expand ten-fold, from 700 to 7,000 bikes. We also won the contract to continue to operate Capital Bikeshare after […]

Boston offers subsidized Hubway memberships for low income residents. credit: Better Bike Share Partnership

Better Bike Share Conference

Last week in Philly hundreds of bike share and social justice practitioners gathered to discuss how to make bike share more equitable and inclusive. The group was convened by the Better Bike Share Partnership. which has also awarded grants to thirteen cities, including six where Motivate operates to dig into this topic at the local level. […]

Motivate to Offer System Data in more Developer-Friendly Format

Starting today, Motivate, North America’s largest bike share operator, will be providing bike share data for several of our systems in “general bike share feed specification” or GBFS for short. GBFS takes inspiration from the General Transit Feed Specification, which was developed to make it easier for map makers and app makers to take transit […]