“I look at good design as a way for people to easily connect to and understand everything we do,” says Brent Arnold, Motivate’s Creative Director. “I want someone to be able to easily sign-up for bike share and take their first ride, as much as I want someone to easily understand our app, websites and marketing material.”

That’s the sentiment behind our recent redesign of the Motivate family’s websites, including the sites for Citi Bike in NYC & Jersey City, Hubway in the Boston area, Capital Bikeshare in the D.C. metro area, Divvy in Chicago, CoGo in Columbus and BIKETOWN in Portland.

We wanted the sites to be engaging, useful and beautiful, designed around the needs of both our current riders and our potential riders. 

So we engaged the legendary team at Happy Cog, who have helped shape the digital design for esteemed organizations including Harvard, Yale, the Bill & Melinda Gates Foundation, and high-profile companies including Thomson Reuters, MTV, Zappos, and more.

Happy Cog brought a fresh new look to our sites, creating richer information for visitors who are looking to try out bike share for the very first time and helping us optimize the sites for our riders on the go — meaning they work just as well on mobile browsers as they do on desktop. At the same time, our technology team created a unified codebase for our sites. This feature allows us  to manage our sites more nimbly, whether we are creating new content or updating them with weather alerts or special promotional offers.

Besides garnering kudos from our customers, these efforts have also now received the recognition of the prestigious Webby Awards — the leading international award presentation, honoring excellence in web-based media and design. We were honored that they chose Motivate, together with web development firm Happy Cog, as an Honoree in the “Green” website category.

Through a seamless interface, our bike share systems’ websites allow riders (and soon-to-be riders) to easily find a bike or a dock, research nearby restaurants and cultural institutions, engage in a social media conversations with other riders, access 24-7 support services, and take advantage of seasonal contests.

Motivate aims to make urban bike share an intrinsic component of every modern city’s transportation infrastructure.  By investing in an online platform that better communicates the benefits of bike share with riders, Motivate is generating greater excitement about a healthy, sustainable, affordable and convenient mode of travel while ensuring it is accessible to all.

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Motivate

Motivate Recognized as 2017 Webby Awards Honoree

“I look at good design as a way for people to easily connect to and understand everything we do,” says Brent Arnold, Motivate’s Creative Director. “I want someone to be able to easily sign-up for bike share and take their first ride, as much as I want someone to easily understand our app, websites and […]

How Do People Use Bike Share?

One question we get all the time is how do people use bike share? Do they commute? Are they using the bikes for fun? So in honor of National Bike Month we dug into the numbers from customer surveys across three of our largest systems, Citi Bike, Divvy and Capital Bikeshare. This is what we […]

Motivate Celebrates Earth Day

We celebrate Mother Earth with each mile we pedal but Earth Day is a great opportunity for us to reflect on how those many miles add up to big change. Last year alone, riders on Motivate systems reduced CO2 emissions by 29,625,723 lbs, with 15,797,817 of those lbs coming from Citi Bike riders. And a […]

Kaiser Permanente Sponsors BIKETOWN

It is no secret that biking is good for your health. By burning calories, toning muscles, boosting blood-flow, reducing the risk of heart disease or simply offering riders a moment of reprieve in a hectic day, cycling comes with countless health benefits. It stands to reason, then, that bike share is not only transforming the […]

In the News: Slate on Citi Bike’s Bike Angels Program

Any member of a bike share program has come up against one of two frustrating scenarios: a full dock at the end of a trip, or an empty dock at the start. Bike-share professionals call this the “rebalancing problem,” in which riders overload a system’s most popular takeoff points and destinations, rendering docks useless. The […]

Bike Share Leaders Motivate and 8D Technologies Announce Merger

Bike Share Leaders Motivate and 8D Technologies Announce Merger to Wed Best-in-class Technology with Operations Merger Sets Path for Ten-Fold Expansion of Bay Area’s Ford GoBike, Accelerated Innovation in Bike Share Facilitated by a Substantial Investment by Generation Investment Management Investment recognizes bike share’s potential to protect climate, enhance urban sustainability NEW YORK – Motivate […]

Survey Findings Detail BIKETOWN’s Success

A recent survey conducted by the Portland Bureau of Transportation and Portland’s bike share system, BIKETOWN, shows that BIKETOWN is taking the nation’s bike capital by storm. Launched in July, 2016, BIKETOWN is is already boosting the tourism industry, local businesses, and reducing automobile use. Popular from the start, BIKETOWN’s ridership swiftly exceeded all expectations […]