Category archive

Boston, MA

Motivate Celebrates Pride

It’s June, and you know what that means: sunny morning rides, stunning evening views, exciting summer expansions and best of all…PRIDE MONTH. At Motivate, we love Pride. It’s a chance to celebrate so many of our extraordinary riders, as well as the rich diversity that defines our company and the vibrant cities we serve. That’s […]

Motivate Recognized as 2017 Webby Awards Honoree

“I look at good design as a way for people to easily connect to and understand everything we do,” says Brent Arnold, Motivate’s Creative Director. “I want someone to be able to easily sign-up for bike share and take their first ride, as much as I want someone to easily understand our app, websites and […]

Motivate Celebrates Earth Day

We celebrate Mother Earth with each mile we pedal but Earth Day is a great opportunity for us to reflect on how those many miles add up to big change. Last year alone, riders on Motivate systems reduced CO2 emissions by 29,625,723 lbs, with 15,797,817 of those lbs coming from Citi Bike riders. And a […]

Hubway’s Unicorn Madness

To help get Boston-area residents psyched to shake off winter and pedaling again, Hubway launched a fun-filled tournament dubbed #HubwayUnicornMadness. “Unicorn” in this context isn’t a billion dollar start-up. It refers to uniquely wrapped bike share bikes that stand out from the herd. Motivate has used unicorn bikes to celebrate Pride Month and the return […]

Winter Riding Tips from the Experts

Motivate is lucky to have hundreds of dedicated employees across all 11 of our systems, and many of them love to bike. In fact, many of them do it all year long. The truth is: winter riding can be exhilarating (and it can even expedite commutes while drivers sit in gridlock), and the vast majority of our […]

Happy New Year from Motivate!

Seasons greetings, friends. Please join us in taking a look back at our busy, joyful and bike-filled 2016! Here are some of the happiest and funniest (and a few of the strangest) things that happened this past year. Here’s to many more smiles and many more miles together in the year ahead!

Biking in a Winter Wonderland

This winter, Hubway, the Boston area’s beloved bike share system, will host its most expansive winter operations. More than 145 stations will remain available through January 1st, and all Cambridge stations will continue to operate year-round. Initially intended for three seasons (because Beantown winters bring the brrrrr), the bike share has kept its Cambridge stations […]

Motivate Systems See Incredible Growth in 2016

From Boston to the Bay Area, our systems are expanding fast and furiously. Here’s a rundown: Thanks to our partnership with Ford, the Bay Area Bike Share, soon to be renamed Ford GoBike, is set to expand ten-fold, from 700 to 7,000 bikes. We also won the contract to continue to operate Capital Bikeshare after […]

Happy Election Day!

It may not come as a surprise that cyclists are civic-minded. After all, they are reducing their carbon footprint by choosing a sustainable form of transportation to get around town. And today they really get to show off their zeal for the democratic process as they pedal their way to their local polling place and […]