Category archive

Bay Area, CA

Motivate’s Hiring Practices

Bike share is a powerful way to create access to opportunity– not only by connecting people more quickly to transit and to local business districts, but also by connecting them to great jobs. We are proud of our our track record on both fronts. We hire people who hail from the communities we serve, pay […]

Motivate Celebrates Pride

It’s June, and you know what that means: sunny morning rides, stunning evening views, exciting summer expansions and best of all…PRIDE MONTH. At Motivate, we love Pride. It’s a chance to celebrate so many of our extraordinary riders, as well as the rich diversity that defines our company and the vibrant cities we serve. That’s […]

Ford GoBike to Launch in Late June

Officials from the Metropolitan Transportation Commission (MTC), Ford Motor Company and Motivate today announced that the San Francisco Bay Area’s eagerly anticipated regional bike share network will launch June 28th. The new Ford GoBike program represents a ten-fold expansion — from 700 bikes to 7,000 —beyond the existing pilot program known as Bay Area Bike Share. […]

Happy New Year from Motivate!

Seasons greetings, friends. Please join us in taking a look back at our busy, joyful and bike-filled 2016! Here are some of the happiest and funniest (and a few of the strangest) things that happened this past year. Here’s to many more smiles and many more miles together in the year ahead!

Ford GoBike

Bay Area Unveils East Bay Expansion Map

Motivate’s bike share program in the Bay Area is making progress in a massive system planning effort in advance of expanding the program there tenfold beginning in 2017. The new and expanded program will be dubbed Ford GoBike thanks to a groundbreaking partnership between Motivate and Ford. Recently the Bay Area team released a map showing […]

Motivate Systems See Incredible Growth in 2016

From Boston to the Bay Area, our systems are expanding fast and furiously. Here’s a rundown: Thanks to our partnership with Ford, the Bay Area Bike Share, soon to be renamed Ford GoBike, is set to expand ten-fold, from 700 to 7,000 bikes. We also won the contract to continue to operate Capital Bikeshare after […]

Happy Election Day!

It may not come as a surprise that cyclists are civic-minded. After all, they are reducing their carbon footprint by choosing a sustainable form of transportation to get around town. And today they really get to show off their zeal for the democratic process as they pedal their way to their local polling place and […]

Ford is partnering with Motivate to expand bike share in the Bay Area. The program will be called Ford GoBike.

Motivate Teams Up with Ford to Expand Bike Share in Bay Area

Today Motivate CEO Jay Walder, Ford Motor Company CEO Mark Fields, Metropolitan Transportation Commission Board Chair Dave Cortese, San Francisco Mayor Edwin Lee, San Jose Mayor Sam Liccardo and Berkeley Mayor Tom Bates announced that Ford will team up with Motivate to expand Bay Area Bike Share and the program will be renamed Ford GoBike. Ford’s partnership […]