BIKE TO VOTE: Nice Ride Minnesota Announces Free Rides on Election Day; Extends Riding Season in Minneapolis

For the first time, Nice Ride to provide free rides on Election Day; aims to increase civic participation and reduce barriers to voting

Riders can obtain free day pass on November 6 with code BIKETOVOTE in the Nice Ride app

Nice Ride extends riding season deeper into November than ever before on brand-new blue dockless bikes in Minneapolis; green station-based bikes to end service 10 p.m. on November 4

MINNEAPOLIS (Oct. 29, 2018) – Nice Ride Minnesota will offer free rides on Election Day, Nice Ride leadership announced today. Additionally, Nice Ride will continue to provide bike share on its new blue dockless bikes in Minneapolis until November 16 — later in the season than ever before. On Election Day, November 6, riders can unlock a day pass for free, valid for unlimited 30-minute trips on any of the nearly 1,200 dockless blue bikes with the code BIKETOVOTE in the Nice Ride app.

“We are thrilled to provide Minneapolis residents with a no-cost, quick and convenient way to get to the polls this Election Day, said Melissa Summers, Nice Ride Minnesota General Manager. “Lack of transportation options has been shown to be a major barrier to voting nationwide and we encourage everyone to take advantage of the free day pass on November 6, incorporate bike share into their voting plan, and pedal to the polls as they fulfill their civic duty.”

“Strong participation in elections is vital to creating healthy communities,” said Janelle Waldock, Blue Cross and Blue Shield of Minnesota Vice President of Community Health and Health Equity. “We are proud to support an organization that is playing such a direct role in getting out the vote!”

According to one study by The Center for Information & Research on Civic Learning and Engagement, 29 percent of young Americans surveyed said that transportation was a reason that they did not vote in the 2016 presidential election. 15 percent of surveyed youth said that lack of transportation to their polling place was a “major factor” for not voting. This number is even higher for youth of color, of which 38 percent said that lack of transportation played a role for not voting. Nice Ride’s free and fun transportation option on Election Day aims to reduce this barrier to voting, gets more individuals to the polls and facilitates important civic engagement.

Nice Ride is taking part in this effort alongside Motivate-operated bike share networks nationwide. Motivate is the largest bike share operator in North America and in 2017, 80 percent of all bike share trips in America were completed on a Motivate system. The bike share networks that Motivate operates include Citi Bike (New York & Jersey City); Divvy (Chicago); Bluebikes (Boston-metro); Capital Bikeshare (Washington D.C.); Nice Ride Minnesota (Minneapolis); Ford GoBike (Bay Area); BIKETOWN (Portland, OR) and CoGo (Columbus, OH).

Nice Ride has worked with the City of Minneapolis, the University of Minnesota, Minneapolis Parks, and urban planning leaders as it has deployed brand new dockless bikes and parking hubs for these new bikes. Riders can use the upgraded Nice Ride app to locate the hubs and to unlock the dockless bikes parked there. Hubs are clearly marked on Minneapolis streets and signage will include the Nice Ride logo and wayfinding to designate the dockless parking location. Dockless bike riders are required to end all trips and park their bikes inside the hubs. Nice Ride will build upon this system in the coming years, adding more hubs and an additional 1,500 dockless bikes in 2019, with hopes to add 1,500 subsequently each year thereafter until 2021.

Together with title sponsor Blue Cross and Blue Shield of Minnesota, Nice Ride has been the first system in North America to widely introduce the hub parking concept for dockless bikes. Most critically, these hubs allow Nice Ride to quickly expand into additional neighborhoods, bringing bike share to more communities in Minneapolis. At the same time, the designated parking areas laid out by the hubs will emphasize reliability and order in public spaces, as the Nice Ride station-based system has provided since launch in 2010. To suggest locations for additional parking hubs, individuals should visit NiceRideMN.com/HubRequest.

Promo codes and free rides are offered in accordance with all applicable laws and regulations, subject to Motivate and Nice Ride’s terms and conditions and are not intended to induce, nor are conditioned on, the act of voting or voting for or against any particular candidate or measure.

About Nice Ride Minnesota
Launched in 2010, Nice Ride Minnesota is the Twin Cities bike sharing system. Our mission is to enhance quality of life by providing convenient, easy to use bike sharing that will provide residents and visitors a healthy, fun, different way to get around town. We are part of a growing community of people and organizations working for active lifestyles, vibrant cities and livable public spaces. We’re helping build that community by making it easy for everyone to ride a bike and to feel safe and welcome while riding.
Learn more at www.niceridemn.com.

About Motivate
Motivate is the largest bike share operator in North America, with systems in the densest urban centers including New York (Citi Bike), Chicago (Divvy), Boston-metro (Bluebikes), Washington D.C (Capital Bikeshare), Minneapolis (Nice Ride Minnesota), and the Bay Area (Ford GoBike). Motivate works alongside cities to provide efficient, equitable and safe systems using a full range of bike share solutions and best-in-class operations. As a vertically integrated company, Motivate is leading the design and deployment of the next generation of bike share technology. The company is led by a group of urban visionaries, creative leaders and technology innovators, revolutionizing the landscape and sustainability of cities and urban transit.