Boston offers subsidized Hubway memberships for low income residents. credit: Better Bike Share Partnership

Better Bike Share Conference

Last week in Philly hundreds of bike share and social justice practitioners gathered to discuss how to make bike share more equitable and inclusive.

The group was convened by the Better Bike Share Partnershipwhich has also awarded grants to thirteen cities, including six where Motivate operates to dig into this topic at the local level.

At the conference Motivate staff presented alongside our clients about our partnership with Bed-Stuy Restoration in New York City to increase Citi Bike usage in lower income communities of color in the Bedford Stuyvesant section of Brooklyn. CDOT staffers Sean Wiedel and Amanda Woodall talked about Divvy’s groundbreaking Divvy for Everyone program. DDOT staff Kim Lucas and Capital Bikeshare community outreach coordinator Anna Ray talked about lessons learned from outreach and marketing efforts around Capital Bikeshare’s affordability programs. Najah Shakir, from Boston Bikes spoke about different ways Boston has worked to encourage lower income residents to try Hubway. And Anne Krassner from Citi Bike discussed ways to use bike share as part of broader bike education and encouragement programs in cities.

Also in attendance were staff from Bay Area Bike Share, which is on the verge of a ten-fold expansion which will include 20% of stations in lower income neighborhoods. And Mychal Tetteh, Chief Executive Officer of Portland’s Community Cycling Center, which will partner with Motivate to ensure that our soon-to-launch BIKETOWN program is accessible and attractive to a diverse cross-section of Portlanders.

Motivate is deeply committed to ensuring our staff and our riders reflect the diversity of the communities we serve.