Ford GoBike launched June 28 and is now live in the East Bay, bringing bike share to that region for the first time, as well as San Jose and San Francisco. There are now over 125 stations throughout the region with new ones coming online daily. The program is transforming what was a 700 bike pilot program to a 7,000 bike robust transportation option for the Bay Area.

Ford GoBike is a public-private partnership between Motivate and the Metropolitan Transportation Commission (MTC). It brings bike share to the Bay Area with no taxpayer funding, thanks in part to the contribution of Ford Motor Company and other sponsors including Alaska Airlines.

Ford GoBike brings several innovative features to bike share including integrating with the region’s Clipper© transit card. Riders can link their accounts to their Clipper card, and then use the card to unlock a bike from any station. Riders can also sign up for the program, find and unlock bikes using the Ford GoBike mobile app. One single membership allows people in the Bay Area to access bikes in San Francisco, the East Bay and San Jose.

Motivate, working closely with the MTC has also developed the nation’s leading bike share equity program – Bike Share for All. The Bike Share for All program includes a commitment to site at least 20% of stations in lower income communities and communities that are underserved by existing transportation options. Bike Share for All memberships are available to any Bay Area resident enrolled in PG&E CARE, CalFresh, or San Francisco Muni Lifeline Pass programs, at an introductory rate of just $5 for the entire first year of Ford GoBike membership.  After the $5 introductory year, eligible members can continue their Ford GoBike memberships in subsequent years for the still-steeply discounted fee of $5 per month. Motivate has also partnered with several community organizations to create centers where Bike Share for All members can make their membership payments in cash if they lack access to a credit or debit card traditionally used to enroll in bike share. Finally, Motivate and the MTC have created a $260,000 outreach fund to help promote the Bike Share for All program and ensure that Bay Area residents know that bike share is a convenient, healthy and affordable way to get around.

Julie Wood — Motivate

Author Archives: Julie Wood

Ford GoBike brings bike share to the East Bay for the first time.

Ford GoBike Live in East Bay, San Francisco and San Jose

Ford GoBike launched June 28 and is now live in the East Bay, bringing bike share to that region for the first time, as well as San Jose and San Francisco. There are now over 125 stations throughout the region with new ones coming online daily. The program is transforming what was a 700 bike […]

BIXI Montreal Now Fully Integrated with Transit

Officials from the City of Montreal and BIXI Montreal announced last week that all 540 BIXI Montreal stations are now are now equipped to allow commuters to rent bikes using their OPUS transit cards. OPUS card holders can purchase single rides of 30 minutes or less for $2.95 using their OPUS transit cards. This robust, […]

Motivate Launches Ford GoBike

Today we launch Ford GoBike, and our team in the Bay is on the streets installing stations and bikes as we climb from a small 700-bike pilot to a 7,000 bike robust transportation network that will help meet some of the critical mobility and affordability needs of the Bay Area. It is a tribute to […]

Motivate Launches First Nationwide Customer Service Center in Columbus

Motivate is happy to announce we have opened our first-ever nationwide customer center in downtown Columbus, Ohio. The center will eventually provide quality and responsive customer service to all Motivate systems across the country, with the exception of New York City, which has a regional office in place. The customer center will support the Ford GoBike […]

Motivate’s Hiring Practices

Bike share is a powerful way to create access to opportunity– not only by connecting people more quickly to transit and to local business districts, but also by connecting them to great jobs. We are proud of our our track record on both fronts. We hire people who hail from the communities we serve, pay […]

In the News: CityLab on how Bike Share is Faster than Cabs When it Matters

As the city strives to cut carbon emissions, backseat travelers should know when there’s a quicker, cleaner route. Experienced cyclists know that short jaunts are often more quickly accomplished by pedal power than horsepower—especially in ultra dense, ultra congested New York City. But as the Big Apple strives to cut carbon emissions through reining in […]

Motivate Bike

In the News: Fast Company on How Citi Bike Started an Advertising & Transportation Revolution

Motivate works with some of the world’s leading fortune 500 companies and brands, including Citi, Nike and Ford to help create large, dynamic and exciting bike share programs across the nation. We also work with smaller brands that are just starting out and looking for a fun platform to amplify the launch of their exciting […]

Motivate Celebrates Pride

It’s June, and you know what that means: sunny morning rides, stunning evening views, exciting summer expansions and best of all…PRIDE MONTH. At Motivate, we love Pride. It’s a chance to celebrate so many of our extraordinary riders, as well as the rich diversity that defines our company and the vibrant cities we serve. That’s […]

In the News: Motivate’s CEO on WBEZ’s Worldview

In advance of the Chicago Forum on Global Cities Motivate’s CEO Jay Walder sat down with Jerome McDonnell from Worldview, on Chicago’s NPR affiliate to talk bike share, urban sustainability and wellness. “I think the thing that changed our streets the most in the past few years is Divvy”– Jerome McDonnell, Worldview, WBEZ Chicago. Hear the full […]

Motivate to Participate in the Chicago Forum on Global Cities

This week, Motivate’s CEO, Jay Walder, is traveling to the lauded Chicago Forum on Global Cities. Today, cities are taking the lead in solving the world’s biggest problems through innovative and sustainability-boosting programs like bike share, and this is a wonderful opportunity to survey both how far we have come and the distance we have yet to […]