Citi’s sponsorship of New York’s bike share program is best known by the iconic blue bikes which have been broadcast in media around the globe. The program launch garnered Citi over $4.4 million dollars in earned media. And in the first few months the program contributed to a 25% increase in brand preference and a whooping 41% increase in brand consideration for the bank.

Systems Citi Bike — Motivate

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Citi Sponsorship

Citi’s sponsorship of New York’s bike share program is best known by the iconic blue bikes which have been broadcast in media around the globe. The program launch garnered Citi over $4.4 million dollars in earned media. And in the first few months the program contributed to a 25% increase in brand preference and a […]

FPO Case Study

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Membership Marketing

Motivate grew Citi Bike’s membership by 60% since taking over operations of the system. We’ve used a combination of techniques including digital advertising, street teams, direct mail and special events to engage residents, create a sense of excitement and draw more participants into bike share. We use data to optimize our tactics and ensure that […]

The Motivate App

Motivate has designed and developed an industry-leading app for bike share users. The app stands apart thanks to its rich features set: seamless access to bike share memberships, unlocking bikes via the app, real-time information and a user-centered design. The app also allows for third-party integrations, bringing additional services to riders and offering opportunities for sponsorship and revenue […]

Better Bike Share Partnerships

Since 2014, six Motivate programs have been selected for Better Bike Share grants, which fund programs to increase equity and diversity in bike share. Motivate has participated in the creation of programs from Hubway’s Prescribe-A-Bike to Divvy’s Divvy for Everyone, to a unique and lauded program with Bedford Stuyvesant Restoration, the nation’s oldest community based […]