Nike is the title sponsor for Portland’s bike share system – BIKETOWN. It is a reflection of Nike’s longstanding commitment to its local community, helping make Portland an even more active, vibrant and innovative place. The deal was the result of a close collaboration between Motivate and the Portland Bureau of Transportation and has helped make the program bigger than public funds alone would have allowed. Nike’s world-class designers came up with the vision to activate the BIKETOWN sponsorship, which includes branding for the BIKETOWN bike, app, and website. Motivate’s launch and creative teams work hand-in-hand with our sponsors to bring this vision to life.

Systems BIKETOWN — Motivate

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NIKE sponsorship

Nike is the title sponsor for Portland’s bike share system – BIKETOWN. It is a reflection of Nike’s longstanding commitment to its local community, helping make Portland an even more active, vibrant and innovative place. The deal was the result of a close collaboration between Motivate and the Portland Bureau of Transportation and has helped […]

FPO Case Study

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Smart Bikes

Smart-bikes are the next generation of bike share technology. Motivate’s first smart-bike system is Portland, OR’s BIKETOWN system, sponsored by NIKE. Smart bikes differ from smart dock systems by putting all the technology on the bike itself, rather than onto on-street infrastructure. Using the integrated lock, a rider can lock at standard bike racks in […]