In March 2015, Pronto launched Women’s Bike Month by inviting female riders citywide to join Washington State’s most influential women in bike advocacy. Throughout the month, Pronto partnered with business to host a series of contests, giveaways, and discounts in celebration of women riders. From a women-specific rider challenge and raffle to community events and member profiles, Pronto sought to raise the profile of women who bike. During the campaign’s first week, 53% of new Pronto member sign-ups were from women, up from an average of 36%.

Women’s Week — Motivate

Women’s Week

In March 2015, Pronto launched Women’s Bike Month by inviting female riders citywide to join Washington State’s most influential women in bike advocacy. Throughout the month, Pronto partnered with business to host a series of contests, giveaways, and discounts in celebration of women riders. From a women-specific rider challenge and raffle to community events and member profiles, Pronto sought to raise the profile of women who bike. During the campaign’s first week, 53% of new Pronto member sign-ups were from women, up from an average of 36%.