Motivate grew Citi Bike’s membership by 60% since taking over operations of the system. We’ve used a combination of techniques including digital advertising, street teams, direct mail and special events to engage residents, create a sense of excitement and draw more participants into bike share. We use data to optimize our tactics and ensure that we’re spending wisely and seeing results.

Membership Marketing — Motivate

Membership Marketing

Motivate grew Citi Bike’s membership by 60% since taking over operations of the system. We’ve used a combination of techniques including digital advertising, street teams, direct mail and special events to engage residents, create a sense of excitement and draw more participants into bike share. We use data to optimize our tactics and ensure that we’re spending wisely and seeing results.