Bay Wheels is working with Motivate to help grow bike share in the Bay Area exponentially, from 700 bicycles to 7,000, by the end of 2018. The expanded program, named Bay Wheels, offers a platform to build on its commitment to improve urban mobility and to become a positive part of the daily lives of the tens of thousands of people using Bay Wheels as the program reaches scale.

Along with the benefits to Bay Wheels brand, the sponsorship also includes naming rights, branding opportunities on all promotional materials and on the Bay Wheels website, mobile app, station kiosks, member keys and bikes, which will be painted in the brand’s colors and feature the name and logo and/or brand copy on the down tube, back fender and basket.

The program also provides access to additional activations including social, customer and civic engagement and community and bike safety campaigns featuring Ford as a title partner.

Motivate’s team of sponsorship, marketing, technology and creative experts works closely with brands to ensure each sponsorship brings the brand to life, aligns with the brand’s values and goals and offers the brand unparalleled opportunity to connect with urban residents in an authentic and meaningful way.

Bay Wheels Sponsorship — Motivate

Bay Wheels Sponsorship

Bay Wheels is working with Motivate to help grow bike share in the Bay Area exponentially, from 700 bicycles to 7,000, by the end of 2018. The expanded program, named Bay Wheels, offers a platform to build on its commitment to improve urban mobility and to become a positive part of the daily lives of the tens of thousands of people using Bay Wheels as the program reaches scale.

Along with the benefits to Bay Wheels brand, the sponsorship also includes naming rights, branding opportunities on all promotional materials and on the Bay Wheels website, mobile app, station kiosks, member keys and bikes, which will be painted in the brand’s colors and feature the name and logo and/or brand copy on the down tube, back fender and basket.

The program also provides access to additional activations including social, customer and civic engagement and community and bike safety campaigns featuring Ford as a title partner.

Motivate’s team of sponsorship, marketing, technology and creative experts works closely with brands to ensure each sponsorship brings the brand to life, aligns with the brand’s values and goals and offers the brand unparalleled opportunity to connect with urban residents in an authentic and meaningful way.