Citi’s sponsorship of New York’s bike share program is best known by the iconic blue bikes which have been broadcast in media around the globe. The program launch garnered Citi over $4.4 million dollars in earned media. And in the first few months the program contributed to a 25% increase in brand preference and a whooping 41% increase in brand consideration for the bank.

Citi Sponsorship — Motivate

Citi Sponsorship

Citi’s sponsorship of New York’s bike share program is best known by the iconic blue bikes which have been broadcast in media around the globe. The program launch garnered Citi over $4.4 million dollars in earned media. And in the first few months the program contributed to a 25% increase in brand preference and a whooping 41% increase in brand consideration for the bank.