Today we launch Ford GoBike, and our team in the Bay is on the streets installing stations and bikes as we climb from a small 700-bike pilot to a 7,000 bike robust transportation network that will help meet some of the critical mobility and affordability needs of the Bay Area.

It is a tribute to the vision of government and community partners in the Bay Area that believed that a bigger bike share program was possible. We believe that today is just the beginning of the beginning, we don’t plan to stop with 7,000 bikes. We believe the program will be much, much bigger. And we committed today to integrating pedal assist e-bikes into the Ford GoBike fleet in 2018.

Our team’s deep experience working at the highest levels of public transportation and technology, relentless focus on innovation and expertise at managing complex operations and logistics, will deliver a world-class bike share system for Bay Area residents.

Check out photos from our launch as well as behind the scenes pics of the Bay Area team preparing for this historic day.

As part of our immediate five-city buildout spree, Ford GoBike will offer 3,500 bicycles at 332 stations. And when fully installed next year, the program will boast 7,000 bikes at 546 stations—spanning San Francisco, Oakland, San Jose, Berkeley and Emeryville. Ford GoBike will not only be the second biggest bike share system in the nation; it will also offer several unprecedented features that will define the future of bike share’s benefit for cities across the globe.

First, we are proving that bike share is an integral piece of cities’ larger transportation networks. For the very first time Ford GoBike riders will have the choice of unlocking a bike using their Clipper card, the all-in-one transit card for the Bay Area, or a brand new Ford GoBike mobile app custom-built for the system.

Second, we are demonstrating that bike share can– and must– be successful and equitable, defined not by the number of rides it serves, but by how accessible it is to all people. To that end, we have worked closely with the Metropolitan Transportation Commission (MTC) to design the Bike Share for All program, the nation’s most comprehensive bike share equity program.

As part of this effort, Motivate committed to siting at least 20 percent of Ford GoBike’s stations in MTC designated communities of concern. And we have exceeded that goal. Thirty-five percent of stations will be in these neighborhoods that need them the most. Motivate is also providing a discounted membership option for low-income residents and working with MTC and community partners to conduct outreach to low income residents and residents whose first language is other than English.

Third, we are once again demonstrating how we partner closely with government officials to implement bike share systems that meet the unique needs of the cities in which we operate.  The Ford GoBike bikes themselves have been built for the Bay Area landscape to be lighter and have a wider range of gears to accommodate hillier terrain . And thanks to the continuously variable hub, they’ll be able to find the exact perfect gear for them.

Motivate is designing and deploying the next generation of bike share reshaping urban mobility. We provide the technology that powers tens of thousands of bikes on four continents and operate systems including Citi Bike in New York, Divvy in Chicago, Capital Bikeshare in Washington, DC, and now Ford GoBike in the Bay Area, that make up over 80 percent of bike share trips taken annually in the United States.

Today is a testament to the growing bike revolution that is sweeping the nation and we are proud to be leading the way.

2017 June — Motivate

Monthly Archives: June 2017

Motivate Launches Ford GoBike

Today we launch Ford GoBike, and our team in the Bay is on the streets installing stations and bikes as we climb from a small 700-bike pilot to a 7,000 bike robust transportation network that will help meet some of the critical mobility and affordability needs of the Bay Area. It is a tribute to […]

In The News: Food-themed Divvy bikes hit the streets

In The News: Food-themed Divvy bikes hit the streets

Are you a Divvy cycler? Starting today, keep an eye out for some Chicago-centric food bikes. Snap them in the wild, and you can snag a weekly prize. Divvy added food-themed bikes to the fleet in honor of the company’s fourth anniversary. The bikes take design cues from popular Chicago foods: deep-dish pizza, hot dogs and the […]

Motivate Launches First Nationwide Customer Service Center in Columbus

Motivate is happy to announce we have opened our first-ever nationwide customer center in downtown Columbus, Ohio. The center will eventually provide quality and responsive customer service to all Motivate systems across the country, with the exception of New York City, which has a regional office in place. The customer center will support the Ford GoBike […]

Motivate’s Hiring Practices

Bike share is a powerful way to create access to opportunity– not only by connecting people more quickly to transit and to local business districts, but also by connecting them to great jobs. We are proud of our our track record on both fronts. We hire people who hail from the communities we serve, pay […]

In the News: CityLab on how Bike Share is Faster than Cabs When it Matters

As the city strives to cut carbon emissions, backseat travelers should know when there’s a quicker, cleaner route. Experienced cyclists know that short jaunts are often more quickly accomplished by pedal power than horsepower—especially in ultra dense, ultra congested New York City. But as the Big Apple strives to cut carbon emissions through reining in […]

In the News: More Divvy Bike Stations Coming To Chicago

On June 28th, 2013 the Divvy Bike Program debuted in Chicago. Now it’s rolling out even more stations in the city. “Divvy has put in an order for 40 new stations and about 400 new bikes, they expect they will arrive in the late summer,” said Mike Claffey, Chicago Department of Transportation. Read more:, CBS   […]

Motivate Bike

In the News: Fast Company on How Citi Bike Started an Advertising & Transportation Revolution

Motivate works with some of the world’s leading fortune 500 companies and brands, including Citi, Nike and Ford to help create large, dynamic and exciting bike share programs across the nation. We also work with smaller brands that are just starting out and looking for a fun platform to amplify the launch of their exciting […]

Motivate Celebrates Pride

It’s June, and you know what that means: sunny morning rides, stunning evening views, exciting summer expansions and best of all…PRIDE MONTH. At Motivate, we love Pride. It’s a chance to celebrate so many of our extraordinary riders, as well as the rich diversity that defines our company and the vibrant cities we serve. That’s […]

In the News: Motivate’s CEO on WBEZ’s Worldview

In advance of the Chicago Forum on Global Cities Motivate’s CEO Jay Walder sat down with Jerome McDonnell from Worldview, on Chicago’s NPR affiliate to talk bike share, urban sustainability and wellness. “I think the thing that changed our streets the most in the past few years is Divvy”– Jerome McDonnell, Worldview, WBEZ Chicago. Hear the full […]

Motivate to Participate in the Chicago Forum on Global Cities

This week, Motivate’s CEO, Jay Walder, is traveling to the lauded Chicago Forum on Global Cities. Today, cities are taking the lead in solving the world’s biggest problems through innovative and sustainability-boosting programs like bike share, and this is a wonderful opportunity to survey both how far we have come and the distance we have yet to […]