To help get Boston-area residents psyched to shake off winter and pedaling again, Hubway launched a fun-filled tournament dubbed #HubwayUnicornMadness.

“Unicorn” in this context isn’t a billion dollar start-up. It refers to uniquely wrapped bike share bikes that stand out from the herd.

Motivate has used unicorn bikes to celebrate Pride Month and the return of spring, inspire climate action and civic engagement, and even to support hometown sports teams. And riders love unicorn bikes, often choosing to ride them over 50% more than the rest of the herd. Sponsors love them too; unicorn bikes are a fun way to bring a social media contest to life, encouraging participants to share highly visual content from their everyday commutes.

This March, Hubway has initiated a tournament of its own between all eight of its past unicorn bikes, inviting the public to vote on its favorites. Taking into account public opinion, the total distance each bike traveled and the total number of trips each hosted, Hubway will ultimately crown one of the bikes the winner and gift generous prizes, including Red Sox gear, free Hub On Wheels registrations, ice cream, and more, in a drawing for riders who voted or took each unicorn for a spin along the way. The contest features three rounds, the last of which will conclude on April 4th with the unveiling of the winning unicorn bike.

Speaking of wins, Hubway has had a lot to celebrate this past year. The system expanded significantly, installing more than 30 new stations throughout the Roxbury, Dorchester, and East Boston, grew its annual membership to 14K, celebrated its fifth birthday and reached the five million trips milestone.

As the warm weather rolls in, Hubway is gearing up for its busiest months. All signs point to an equally successful 2017.

2017 March — Motivate

Monthly Archives: March 2017

Hubway’s Unicorn Madness

To help get Boston-area residents psyched to shake off winter and pedaling again, Hubway launched a fun-filled tournament dubbed #HubwayUnicornMadness. “Unicorn” in this context isn’t a billion dollar start-up. It refers to uniquely wrapped bike share bikes that stand out from the herd. Motivate has used unicorn bikes to celebrate Pride Month and the return […]

Kaiser Permanente Sponsors BIKETOWN

Kaiser Permanente Sponsors BIKETOWN

It is no secret that biking is good for your health. By burning calories, toning muscles, boosting blood-flow, reducing the risk of heart disease or simply offering riders a moment of reprieve in a hectic day, cycling comes with countless health benefits. It stands to reason, then, that bike share is not only transforming the […]

NACTO Report Shows the Swift Rise of Bike Share

A new report recently released by the National Association of City Transportation Officials (NACTO) documents the incredible rise of bike share in the U.S. since the first modern system launched in 2010. In just six years, bike share riders took a stunning 88 million trips. And 28 million, or about 30% of all trips, were taken […]

Motivate CEO Joins SPUR and YPT for Motivating Movement Talk

Last night Motivate’s President and CEO, Jay H. Walder, joined two of the Bay Area’s leading transportation groups– SPUR (the San Francisco Bay Area Planning and Urban Research Association) and YPT (Young Professionals in Transportation)– in Oakland, CA for a reception and moderated conversation appropriately dubbed “Motivating Movement.” The event comes as Motivate is wrapping […]

Motivate Celebrates International Women’s Day

In honor of International Women’s Day, we are celebrating the social, economic, cultural and political achievements of women and urging a more gender equal tomorrow. We’d also like to introduce you to the extraordinary women who lead some of our big city bike share programs across the nation. Emily Stapleton is the General Manager (GM) […]

Winter Ops in Our Coldest Cities

While we wait for the last few weeks of winter to give way to spring, glorious spring, we wanted to give you a sense of how we tackle winter in three of our coldest cities — Boston, Chicago and Toronto. Equipped with special tools like dock-clearing shovels, our field teams are pros at clearing snow. […]