4 2016

Motivate Celebrates National Bike Month

Motivate systems celebrate National Bike Month with a wide variety of activities, in partnership with our clients and local organizations. Below is a sampling of what we have in store.

Boston, MA
5/1 - City of Somerville Bike Month Kickoff
5/9 - Somerville Hospital Wellness/Benefit Fair
5/10 - A Better City Transportation Management Association Bike Month Event
5/12 - Cambridge Hospital Wellness/Benefit Fair
5/18 - Harvard Commuter Breakfast
5/18 - MIT Bike Awareness Day- Free bike repair, refreshments, and helmet distribution at this MIT event
5/20 - Bike to Work Day kickoff (Bike Friday)- Boston City Hall - free breakfast and coffee, live music on the City Hall Plaza

Chattanooga, TN
Bike Chattanooga
In collaboration with GreenTrips, Bike Walk Chattanooga, River City Company, City of Chattanooga, Outdoor Chattanooga, Electric Bike Specialists Bike Chattanooga is proud to participate in the following events:
4/30 - The Wheel Revolution: Bike Month Preview with the Chattanooga Roller Girls
Join Bike Chattanooga, Bike Walk Chattanooga, GreenTrips, Kelly Subaru and electric Bike Specialists as we promote all the great ways to get around in a fun halftime demonstration. This is the Chattanooga Roller Girls’ first home bout, and GreenTrips will have fun giveaways and half-time show activities.
5/1 - Bike to the Ballgame
Join us as we cheer on the Chattanooga Lookouts and bike to the ballgame! Meet at the Bike Chattanooga station in Miller Park at 1:00 pm for a slow, family-friendly ride to the AT&T field. $1 off admission for group ride participants! Free bike valet from Bike Walk Chattanooga, and fun bike activities throughout the day! Sign up for Green Trips Chattanooga and receive a free giveaway item! Check out the new GreenTrips Bike! Keep an eye out for rewards opportunities all month long.
5/13 - 5:30 pm Protected Bike Lane Week: Superstition Shake Down Ride
Meet at corner of Main and Rossville at Bike Chattanooga Station; 6pm Cruise down Main Street through the Broad Street Bike Lanes ending at Nightfall Music Series. Riders are encouraged to dress as their favorite superstition or worst nightmare. Giveaways for best dressed and most unique costume. Prizes for all ride participants (bike key chains, i “bike” CHA bumper stickers, misc. items). Bike license plates will be available to attach to back of bike to show bike support
5/20 - Bike to Work Day: Two Wheels & Three Squares
To make this year bigger and better, in addition to Bike to Breakfast, we are adding lunch and dinner activities (hence our theme this year: Two Wheels & Three Squares).
Bike to Work Breakfast
Waterhouse Pavillion at Miller Plaza
7:30 - 9:00 am
> Group Ride in’s meeting at Finley Stadium and Outdoor Chattanooga > Bike to a free breakfast, as well as activities with local vendors, cycling organizations, and more!
Bike to Burgers with Berke
Miller Park to Big River
12:00 - 1:00 pm
> Join a group bike ride from Miller Park over to Big River on Broad St. where Mayor Berke will be joining us for lunch.
Bikers Meet Bikers
Nightfall at Miller Plaza
6:00 - 7:00 pm
> Meet with Chattanooga’s motorcyclists and bicyclists to enjoy dinner from the local food trucks and help promote road safety and driver awareness of all the different vehicles on our streets.

Columbus, OH
CoGo Bike Share
5/15: CoGo: Bike 2 Work Celebration - Ride to the Columbus Commons station from 5-6 pm and be entered into prize drawing.

New York and Jersey City
Citi Bike
5/7 - Citi Bike participating in Bike the Branches, an event supporting the Brooklyn Public Library
5/16 - Citi Bike is participating in the NYC City Council’s Bike to Work Day

San Francisco Bay Area, CA
Bay Area Bike Share
5/12 - Celebrate Bike to Work Day with a “Free Ride Day
5/21 - Station Pop-Ups. In San Francisco, Bay Area Bike Share will be hosting a series of station pop-ups to greet riders and hand out giveaways. At select stations (marked with an *), Bay Area Bike Share will also be offering bike valet, ensuring that there will be a space to dock your bike!
Morning (7am - 10am): City Hall*, Ferry Building, Caltrain
Evening (4pm - 7pm): Caltrain*, Ferry Building
5/21 - Learn more about Bay Area Bike Share expansion - expansion maps, a prize wheel, and display bikes at the following events: Oakland Morning BTWD Event w/WOBO (7:00-9:30am): Frank Ogawa Plaza, Oakland; Berkeley BTWD Happy Hour w/Bike East Bay (5:30-8:30pm): Sports Basement Berkeley; Bay Area Bike Share staff will also be attending the SFBC BTWD press event at 8:30am at San Francisco City Hall.

Portland, OR
5/2 - Meet the Bike at the Bike Commute Challenge Launch Party
5/2 - Meet the Bike at the Bike Gallery in Portland’s Hollywood neighborhood
5/10 - Meet the Bike at the Bicycle Transportation Alliance (BTA)‘s commuter station at Ladd’s Addition
5/15 - Meet the Bike with Better Block PDX at Better NE Broadway
5/20 - Meet the Bike at the Portland Employers Bike Summit 2016

Other Meet the Bike opportunities coming soon including at Breakfast on the Bridges

Seattle, WA
5/2-5/8 - 2nd Annual Pronto Week
5/20 - Bike Everywhere Day
Chipotle Free Ride Day: May 20 (Bike Everywhere Day)
2 commuter stations - one in Belltown and the other in Capitol Hill. Free gifts, Clif bars, and high fives with opportunities to sign up for memberships at both locations.
Bikes & Bagels: joining Commute Seattle & SDOT at their annual event to celebrate biking. We’ll hand out swag and chat with commuters.

Washington, D.C.
Capital Bikeshare
5/20 - Bike corral for D.C.’s Bike to Work Day
5/21 - Bike corral at Tour de Fat

2 2016

Motivate Bikes Assembled in Detroit

Motivate has begun assembling bike share bikes in Detroit, Motivate CEO Jay Walder and Detroit Bikes Founder Zak Pashak announced today. Motivate’s bikes will now be designed, engineered and assembled in the United States, allowing the company to respond to enormous demand for new and expanding bike share systems,  with quality, speed and reliability.

“It’s terrific that Motivate, a growing national business has selected a Detroit company for this manufacturing work,” said Detroit Mayor Mike Duggan, “It’s another good sign of the strength of Detroit business. This initiative will create jobs in a Detroit neighborhood and help power an innovative new form of transportation.”

“We’ve seen phenomenal growth over the past year as more and more successful cities realize that bike share can transform travel,” said Jay Walder, President & CEO of Motivate. “I can’t think of a better place to have our bike assembly operations than Detroit, a place that is reinventing its manufacturing industrial base and experiencing an urban rebirth. With Detroit Bikes’ help, Motivate will be able to meet the growing demand for bike share operations in cities all across the country, getting more bikes to more people more quickly.”

Detroit Bikes, North America’s only large-scale bicycle manufacturer, will assemble Motivate bikes in its 50,000-square-foot factory in Detroit and the company will build the wheels. Detroit Bikes will also oversee local partners to paint each frame to the specifications of the local markets where they will be used— e.g. blue for New York’s Citi Bike and Citi Bike JC, silver for Boston’s Hubway, among others. Detroit Bikes expects to add approximately ten workers and two shifts to fulfill this initial order.

“This contract is a huge opportunity for us,” said Zak Pashak, Founder and President of Detroit Bikes. “It is fitting that American bike share bikes will be assembled right here in Detroit and we’re proud to work with Motivate to make it happen.”

Detroit Bikes employee

The initial contract is for 3,000 bikes. This innovation is part of a broader strategy to re-envision bike share. Since acquiring the company a year ago, Motivate has stabilized the bike share industry, implementing new technology, innovative features and expanded service in cities large and small.

The new bikes were designed in the United States via a collaborative process between world-renowned bike designer, Ben Serotta, and lead mechanics from across the bike share systems that Motivate operates. Mr. Serotta’s bikes have featured prominently in many international competitions including the Olympics.

The bikes will carry an assembled in the USA mark.

Mr. Serotta led a painstaking scientific process based on a corporate analysis of years of bike maintenance and performance records. The result is a new bike redesigned for comfort and durability. These new bikes will spend more time on the street and less time in the repair shop, improving the experience for every bike share rider.

Moving the assembly of the bikes to the U.S. will allow Motivate to ensure quality control and fulfill orders for new bikes more quickly.

This year a majority of Motivate’s clients are pursuing expansions of their bike share programs.

26 2015

Motivate Celebrates Gay Pride Nationwide

From Seattle to San Francisco to New York City, Motivate’s bike share systems are celebrating Pride with special bikes, participating in Pride marches and even providing valet bike parking to make it a little easier to get to and from the celebrations.

“We’re proud of our diverse workforce and our diverse customers,” said Jay Walder, President and CEO of Motivate, which oversees and operates 10 bike share systems comprised of over 17,000 bikes nationwide.  “We’re delighted to partner with our local clients and sponsors to celebrate Pride in cities across the country.”

Here are some of the ways that Motivate’s systems are showing their Pride this month.

Pronto, Seattle, WA

Pronto’s celebrating with a special #ProntoGlam bike decked out with glitter, and special prizes available for those who find it and share. Pronto staff are also participating in the Seattle Pride Parade featuring #ProntoGlam, Pronto bikes, and a choreographed bike routine.
>> Find out more

Citi Bike, New York, NY

Citi Bike is celebrating with their sponsor Citi, who has helped provide 200 #RidewithPride bikes deployed city-wide, as well as special valet bike parking service for the March and Festival. Citi Bike staff and bikes will also join Citi staff in New York’s Pride March.
>>Find out more

Bay Area Bike Share, San Francisco Bay Area, CA

BABS is celebrating with a #PRIDEBIKE—and there’s only one in the entire City! Those who find the bike and share it win a custom t-shirt and a chance to ride in one of the nation’s largest Pride Parades.
>>Find out more

Bike Share Toronto, Toronto, Ontario

Bike Share Toronto and their sponsor TD Canada Trust are celebrating with bikes with rainbow wheels and special ad panels touting their pride. Plus special sur-prizes for those who spot the bikes and share.

Divvy, Chicago, IL

Divvy will be celebrating with special rainbow bikes and marching alongside their sponsors, Blue Cross Blue Shield of Illinois in the Pride Parade.

Hubway, Boston, MA

Hubway is celebrating by reminding riders how easy it is to use bike share to get to and from Pride activities in Boston.
>>Find out more

20 2013

Hubway tests out winter service in Cambridge

This article by Martine Powers was published on on November 20.

When it comes to hardy New Englanders unfazed by the prospect of bitter cold and wintry weather, Cambridge may have the rest of the region beaten.

The city and the Hubway bike-sharing program said Tuesday that they will debut winter-weather service in Cambridge as part of a pilot program to test whether all-season service could be possible for the whole system.

It is a significant undertaking for Hubway, which has closed up shop each winter since its summer 2011 launch.

30 2013

Hubway celebrates two years and one million rides

This month, Hubway celebrates two successful years in operation, during which members and casual users have logged over one million rides. Since launching on July 28th, 2011, Hubway has expanded to provide over 1,100 bikes at more than 110 stations in four major metro areas: Boston, Brookline, Cambridge, and Somerville. Hubway is the metro area’s largest bike sharing network, providing a fast, convenient, and cost-effective transportation alternative to residents and visitors alike. To date, over 8,100 active annual members and tens of thousands of casual users have embraced this fun and environmentally friendly way to rediscover their favorite spots in and around the Hub.

17 2013

Hubway Riders Complete One Million Rides

June 25, 2013

CONTACT: Ralph Borrmann

Air District announces new details about pilot bike share system

Information now available about membership costs and bicycle design

SAN FRANCISCO – The Bay Area Air Quality Management District and its project partners announced details today about the Bay Area Bike Share system, which is scheduled to launch in August 2013. The system will provide access to shared bicycles 24 hours a day, 7 days a week, for use in the cities of San Francisco, Redwood City, Palo Alto, Mountain View and San Jose.

14 2013

The Case for Making Bike-Share Membership an Employee Benefit

This article by Eric Jaffe was originally published at on June 13.

New York-based tech company Percolate, a small marketing firm that helps businesses create content pegged to social media, takes pride in promoting an active employee lifestyle. The company sponsors a variety of health and fitness clubs started by workers — running, bike riding, yoga, and cooking, to name a few. Earlier this month a handful of employees rode bicycles anywhere from 30 to 155 miles out to Montauk, on the eastern tip of Long Island.

13 2013

Bike Sharing Can Mean Safer Biking

This article by Sophie Egan was published on on June 13.

It took only a few days for reports of the first cycling accident involving New York’s new bike sharing program to begin circulating. But experts and growing experience from bike sharing programs in other cities make clear that bicycling can be a safe mode of transportation, and the presence of a bike sharing program is a boon to the safety of all bicyclists.

14 2013

Celebrate Bike to Work Week with Hubway and Bicycle Benefits!

Hubway recently partnered up with Bicycle Benefits to bring hundreds of discounts to our registered users! For those signing up online for Annual or Monthly membership, we will mail a BB sticker to you in your new member packet. But if you’re an existing member, we have three opportunities this week to come out and grab one on the fly:

Wednesday, May 15th

Charles MGH Hubway Station
8:30AM to 10:00AM

Harvard University’s CommuterChoice Program’s
Bike to Work Appreciation Breakfast
Outside of Au Bon Pain
1360 Massachusetts Ave, Cambridge, MA
7:30 AM to 9:00AM

Thursday, May 16th

Dewey Square - Standing next to The Coffee Trike
8:30AM to 10:00AM

Friday, May 17th

Intersection of Silber Way & Comm Ave
Near Blandford MBTA Station
6:00PM to 7:30 PM
Look for someone in a Hubway shirt!

Just roll up to any of our three locations this week, say hello to our Hubway representative (you’ll see him), and show your key fob to get your very own Bicycle Benefits Sticker. Simply mount the sticker on your helmet and you’re entitled to discounts at local businesses all over town!

For a full list of participating businesses, visit:

1 2013

Hubway announces new Monthly Membership option

The Hubway, Metro-Boston’s bikeshare system, is proud to announce a new Monthly Membership offering. As with Annual Membership, the Monthly Membership is available at and Monthly Members will receive a key in the mail. This key allows the user to bypass a transaction at the station and to proceed directly to the bicycle. By simply sliding the key into the dock, the bicycle will release and be ready to ride.

4 2013

Celebrate Hubway’s Opening Day with A Rolling Celebration!

Joining together two of the region’s early signs of spring, Hubway and the Boston Red Sox Foundation have teamed up to commemorate the bike share system’s “Opening Day” re-launch on April 8, 2013.  The rolling relaunch celebration will feature Hubway team members circling Boston, Cambridge, Somerville, and Brookline on a celebratory route.  Hubway members that greet the Hubway team along this route will receive a free Boston Red Sox tee shirt and/or a free day pass for Hubway. We’re even sending one Hubway member to the Red Sox Opening Day home game.  And of course, everyone can ride to the game. The Red Sox Foundation bike share station is right in Kenmore Square, which is where the party begins!

15 2013

Five Lessons for Seattle Bike Share from Boston’s Hubway

This article was posted on Transportation Nation on February 13, 2013

The plan to create a bike sharing program in Seattle is clicking into a higher gear. Puget Sound Bike Share hopes to launch in 2014. Organizers updated Seattle officials Tuesday saying they hope to hire a vendor by the spring.

To get some guidance for the Seattle effort, KUOW spoke with the founder of one of the fastest-growing systems in the US, Nicole Freedman. Freedman started Boston’s program, The Hubway, which launched in 2011.

3 2012

Mayor Menino Kicks Off Second Season of New Balance Hubway

This Press Release was published by the Mayor’s Office on April 3, 2012.

Mayor Menino today kicked off the second season of the New Balance Hubway program, celebrating the full launch of Hubway’s 61 stations this week and previewing plans for the program’s expansion.  The Hubway system will offer new locations in 2012, adding new locations at the Boston Convention and Exhibition Center, the Seaport Hotel, and Cambridge Street in downtown Boston.  The program also plans to expand to neighboring communities this year.

30 2012

Hubway's Official 2012 Kick Off Event!

You are cordially invited to join Boston Mayor Thomas M. Menino as he officially launches the 2012 New Balance Hubway season at noon on Tuesday, April 3. The Mayor will be joined by Nicole Freedman, representatives from the Metropolitan Area Planning Council, and other Hubway dignitaries at the Boston Public Library Hubway Station to remind us that “the car is no longer king in Boston.”

21 2011

Mayor Menino Signs First-Ever Bike Share Contract Launching Hubway in Boston

This Press Release was published by the Mayor’s Office on April 21, 2011. 

Today, surrounded by cycling advocates as well as city and state officials, Mayor Thomas M. Menino signed a contract with Alta Bicycle Share to bring a cutting-edge bike share system to the City of Boston, one of the first in the country. Dubbed Hubway specifically for the region, the installation of the system will begin soon with 61 stations located across the entire city, incorporating over 600 bicycles. The official opening of the system is scheduled for this summer and locations will include Kenmore Square, Roxbury, the South End, the Longwood Medical area, Allston, Brighton, the Back Bay and more. Hubway is a program under Mayor Menino’s nationally recognized Boston Bikes Program that he launched to make Boston one of the world’s premiere cycling cities.

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