About Motivate

We are a leader in designing, deploying, and managing bicycle share systems around the world. We provide solutions for all aspects of bike share, from location assessment and business modeling to system maintenance and expansion. Motivate's comprehensive approach to planning and operating a bike share system is proven in the systems we currently manage and are expanding.

Our passion for bike share comes from the belief that creating sustainable and enjoyable environments is essential to the human experience. Our bicycle systems revolutionize urban environments, but we also bring this ethos to the workplace. From the quality of our work to the quality of our lives, Motivate believes in a holistic, inclusive, and evolutionary philosophy. We encourage and value diversity, creativity, open communication, and a shared sense of responsibility — with each other, our communities, and the world. We take pride in our company, and our mission to expand and mainstream bicycle ridership by designing, deploying, and managing world-class bicycle transit systems.

Our people:


Jay Walder, CEO

General Managers
Jaison Hoernel, Melbourne Bikeshare - Melbourne, AU
Eric Gilliland, Capital Bikeshare - Washington, DC; Arlington and Alexandria, VA
Emily Stapleton, Hubway - Boston-Metro, MA
Elliot Greenberger, Divvy Bikes - Chicago, IL
Matt Berlin, NYC Bicycle Share, LLC - New York, NY
Derek Wurst, Bike Chattanooga, - Chattanooga, TN
Heather Bowden, CoGo Bikeshare - Columbus, OH
Kansas Waugh, Bay Area Bike Share - Bay Area, CA
Scott Hancock, Bike Share Toronto - Toronto, ON
Demi Allen, Pronto Cycle Share - Seattle, WA