About Motivate

Motivate is the global bike share leader and a partner to governments and nonprofits in some of the largest cities in the world. We have unparalleled expertise in building and operating large, complex bike share systems.

Our mission is to revolutionize the landscape of our cities, making them more accessible, healthier and sustainable. We also bring this ethos to the workplace. We encourage and value diversity, creativity, open communication, and a shared sense of responsibility — with each other, our communities, and the world.

Our Values:

We build connections – We’re more than just bikes. We bring together governments and brands, creating public private partnerships to fund projects that transform cities and the lives of the people in them.

We believe service is everything – Our riders are at the heart of everything we do. We innovate, staying on the cutting edge to provide a service that’s anything but basic. We become a meaningful and joyful part of our riders’ daily lives.

We collaborate enthusiastically – We are hard-working individuals that reach great heights when we come together with our co-workers, clients and sponsors to great heights when we come together with our co-workers, clients and sponsors to solve some of the most pressing challenges facing cities today.

We create safe and dependable systems – We care about everyone who works on and uses bike share. We seek out and invest in the most modern tools, policies, and infrastructure necessary for a safe workplace and a safe ride.

We have fun – Nothing compares to the fun of riding a bicycle, except getting to work for a company that helps millions of people ride bicycles!

Our people:

Motivate is led by a group of seasoned urban visionaries, creative leaders and technology innovators, who are working together to transform the urban experience.

Our Leadership Team

Jay Walder, President and CEO, Motivate
Jay Walder has more than 30 years of international experience in public transportation, including senior roles at three of the world’s largest transit systems.

Most recently, Walder was the Chief Executive Officer of the MTR Corporation in Hong Kong. MTR is regarded as one of the world’s leading railway operators, with an integrated approach to rail transport and property. Walder led the company to build on its success in its home base of Hong Kong with a growing portfolio of rail and property related operations in the Mainland of China, Europe and Australia.

Previously, Walder was the Chairman and Chief Executive Officer of the Metropolitan Transportation Authority (MTA) in New York and Managing Director of Finance and Planning at Transport for London (TfL). Walder has also served as a Partner at McKinsey & Company, where he lead the firm’s global infrastructure practice and was a Lecturer in Public Policy at the Harvard Kennedy School.

Jay Walder holds a Bachelor of Science from the State University of New York at Binghamton, Harpur College, and a Master in Public Policy from the Kennedy School at Harvard University. Walder has also served as a member of the Executive Board of the International Association of Public Transport (UITP) and as a member of the Executive Committee of the American Public Transit Association.

Jonathan Schulhof, VP of Digital
Jonathan Schulhof brings more than 15 years of experience launching, acquiring, operating, and investing in diverse businesses, including his role as founder and managing partner of REQX Ventures. REQX Ventures is a hands-on investor in businesses that enhance urban life, health, and wellness. Jonathan led the efforts to acquire Alta Bicycle Share in Fall 2014 with the principals from the Related Companies and Equinox Fitness.

Jonathan Schulhof holds a Bachelor of Arts from Dartmouth College and a J.D. from Stanford Law School. Schulhof was admitted to the New York State Bar.

Michael Frumin, VP of Technology
Michael Frumin has 15 years of experience in transportation-related technology, including his role as Deputy Director of Recovery and Resiliency at the Metropolitan Transit Authority (MTA) in New York. At Motivate, Frumin manages all aspects of the IT infrastructure for all Motivate systems.

Michael Frumin has a Bachelor of Science in Computer Science from Stanford and a Masters of Science in Transportation and Operations Research from Massachusetts Institute of Technology.

Justin Ginsburgh, VP of Business Development
Justin Ginsburgh brings more than 10 years of experience with public-private partnerships, including his role as General Manager of Citi Bike. At Citi Bike, Justin led the planning, launch, and day-to-day operations of North America’s largest bike share system, with 6,000 bikes, 330 stations and 200 employees. Currently, Ginsburgh works with cities and clients to launch and finance new bike share systems.

Justin Ginsburgh holds a Bachelor of Arts with honors in History and Economics from Northwestern University and a Masters of Business Administration from Harvard Business School, where he graduated as a Baker Scholar.

Justine Lee, VP of Legal and General Counsel
Justine Lee is Vice President and General Counsel of Motivate. Prior to joining Motivate, she was a corporate attorney at Davis Polk & Wardwell, where she served most recently as an adviser to the Management Committee of the firm.

She received her J.D. from Columbia Law School and her B.A. from Yale University, and served as a judicial law clerk to the Honorable Rosemary Barkett on the U.S. Court of Appeals for the Eleventh Circuit. She is a trustee of the All Souls School and Global Kids, Inc.

John Reynolds, VP of Human Resources
John Reynolds brings more than 25 years of diverse experience in Risk Management and Human Resources Administration, including his role as Senior Vice President of Human Resources at CIT Group, where he focused on rebuilding the HR infrastructure, on developing cost alignment strategies, and on divesting the bank’s assets in Asia, Europe, and Latin America.

John Reynolds holds a Bachelor of Science in Industrial and Labor Relations from Cornell University.

Mark Roberts, VP of Marketing
Mark Roberts has more than 15 years of marketing and consulting experience, including a critical role in growing a New York-based startup into a publicly-shared business accruing around $150 million annually. Roberts leads marketing efforts to increase ridership and revenue in Motivate systems.

Mark Roberts holds a Bachelor of Arts in Economics from the University of Virginia where he completed an independent research project measuring the impact of transportation design on urban development.

Jacob Doctoroff, Director of Strategy
Jacob Doctoroff is Director of Strategy at Motivate, where he is responsible for developing innovative products and services that enable Motivate to provide technologically advanced, cost effective bike share systems for cities and customers. Prior to Motivate, he was Deputy General Manager of Citi Bike, where he oversaw the ongoing operations of North America’ largest bike share system and managed key client and stakeholder relationships.


Doctoroff holds a Bachelor of Arts in American Studies from Yale College.

Michael Pellegrino, Director of System Launches
Michael Pellegrino has 10 years experience in management, program evaluation, and strategic planning, including his role as Director of Operations at Citi Bike. At Motivate, Michael Pellegrino leads all aspects of the launch process, including procurement, assembly, and installation. Pellegrino oversees site planning, marketing, hiring, warehouse set-up, and membership management process and facilitates the transition of these duties to Motivate General Managers at system launch.

Michael holds a Bachelor of Arts from George Washington University and a Masters of Arts in Applied Economics from John Hopkins.

Dani Simons, Director of Corporate Communications & External Affairs
Dani Simons has more than 15 years of experience in strategic communications and community affairs in active transportation, including three senior roles at transportation and policy agencies in New York. Simons currently serves as the Communications and External Affairs Director for Motivate following on her tenure as the Director of Marketing and External Affairs for New York City Bike Share. At Motivate, Simons works with local systems on public relations, community outreach, and strategic communications.

Dani Simons holds a Bachelor of Science from Brown University and a Masters in Environmental Science from Yale.

General Managers
Kristian Holth, Melbourne Bikeshare - Melbourne, AU
Eric Gilliland, Capital Bikeshare - Washington, DC; Arlington, Alexandria, and Montgomery Counties
Emily Gates, Hubway - Boston-Metro, MA
Elliot Greenberger, Divvy Bikes - Chicago, IL
Jules Flynn, Citi Bike - New York, NY
Derek Wurst, Bike Chattanooga, - Chattanooga, TN
Derek Wurst, CoGo Bikeshare - Columbus, OH
Kansas Waugh, Bay Area Bike Share - Bay Area, CA
Scott Hancock, Bike Share Toronto - Toronto, ON
Demi Allen, Pronto Cycle Share - Seattle, WA
Chanel Zeisel, Jersey City Bike Share - Jersey City, NJ