About Motivate

We are a leader in designing, deploying, and managing bicycle share systems around the world. We provide solutions for all aspects of bike share, from location assessment and business modeling to system maintenance and expansion. Motivate's comprehensive approach to planning and operating a bike share system is proven in the systems we currently manage and are expanding.

Our passion for bike share comes from the belief that creating sustainable and enjoyable environments is essential to the human experience. Our bicycle systems revolutionize urban environments, but we also bring this ethos to the workplace. From the quality of our work to the quality of our lives, Motivate believes in a holistic, inclusive, and evolutionary philosophy. We encourage and value diversity, creativity, open communication, and a shared sense of responsibility — with each other, our communities, and the world. We take pride in our company, and our mission to expand and mainstream bicycle ridership by designing, deploying, and managing world-class bicycle transit systems.

Our people:

Executive Team

Jay Walder, President and CEO, Motivate
Jay Walder has more than 30 years of international experience in public transportation, including senior roles at three of the world’s largest transit systems.

Most recently, Walder was the Chief Executive Officer of the MTR Corporation in Hong Kong. MTR is regarded as one of the world’s leading railway operators, with an integrated approach to rail transport and property. Walder led the company to build on its success in its home base of Hong Kong with a growing portfolio of rail and property related operations in the Mainland of China, Europe and Australia.

Previously, Walder was the Chairman and Chief Executive Officer of the Metropolitan Transportation Authority (MTA) in New York and Managing Director of Finance and Planning at Transport for London (TfL). Walder has also served as a Partner at McKinsey & Company, where he lead the firm’s global infrastructure practice and was a Lecturer in Public Policy at the Harvard Kennedy School.

Jay Walder holds a Bachelor of Science from the State University of New York at Binghamton, Harpur College, and a Master in Public Policy from the Kennedy School at Harvard University. Walder has also served as a member of the Executive Board of the International Association of Public Transport (UITP) and as a member of the Executive Committee of the American Public Transit Association.

Jonathan Schulhof, VP of Digital
Jonathan Schulhof brings more than 15 years of experience launching, acquiring, operating, and investing in diverse businesses, including his role as founder and managing partner of REQX Ventures. REQX Ventures is a hands-on investor in businesses that enhance urban life, health, and wellness. Jonathan led the efforts to acquire Alta Bicycle Share in Fall 2014 with the principals from the Related Companies and Equinox Fitness.

Prior to forming REQX Ventures, Schulhof was a founding and managing partner of GTI Capital Group, a New York and India based investment firm, where he still sits on the Board and investment committee. At GTI, Schulhof managed day-to-day affairs and led investments in several high-growth companies.
Schulhof serves on the Board of the Northside Center for Early Childhood Development, a Harlem-based organization combating the effects of poverty and racial inequality with childhood education and mental health services.

Jonathan Schulhof holds a Bachelor of Arts from Dartmouth College and a J.D. from Stanford Law School. Schulhof was admitted to the New York State Bar.

Michael Frumin, VP of Technology
Michael Frumin has 15 years of experience in transportation-related technology, including his role as Deputy Director of Recovery and Resiliency at the Metropolitan Transit Authority (MTA) in New York. At Motivate, Frumin manages all aspects of the IT infrastructure for all Motivate systems.

Most recently, Frumin managed an analytical team of 10 “Sandy Fellows” to develop and implement strategy in support of the planning and delivery of the MTA’s recovery and resiliency program. Frumin also served as systems engineering manager for MTA’s Department of Buses, where he was the engineering and strategy lead for MTA Bus Time, the real-time bus tracking and customer information system installed on 6,000 buses throughout New York City. Prior to his experiences with Motivate and the MTA, Frumin worked with Transport for London where he developed and demonstrated new analytical applications of the Oyster smartcard ticketing system transaction data.

Michael Frumin has a Bachelor of Science in Computer Science from Stanford and a Masters of Science in Transportation and Operations Research from Massachusetts Institute of Technology.

Justin Ginsburgh, VP of Business Development
Justin Ginsburgh brings more than 10 years of experience with public-private partnerships, including his role as General Manager of Citi Bike. At Citi Bike, Justin led the planning, launch, and day-to-day operations of North America’s largest bike share system, with 6,000 bikes, 330 stations and 200 employees. Currently, Ginsburgh works with cities and clients to launch and finance new bike share systems.

Prior to his roles as VP of Business Development at Motivate and General Manager of Citi Bike, Justin Ginsburgh served as Chief of Staff of Empire State Development, New York State’s economic development agency. He also served as an associate at Goldman Sachs, Urban Investment Group, where he led economic development and real estate projects in low-income communities across the United States.

Justin Ginsburgh holds a Bachelor of Arts with honors in History and Economics from Northwestern University and a Masters of Business Administration from Harvard Business School, where he graduated as a Baker Scholar.

Justine Lee, VP of Legal and General Counsel
Justine Lee is Vice President and General Counsel of Motivate. Prior to joining Motivate, she was a corporate attorney at Davis Polk & Wardwell, where she served most recently as an adviser to the Management Committee of the firm. She received her J.D. from Columbia Law School and her B.A. from Yale University, and served as a judicial law clerk to the Honorable Rosemary Barkett on the U.S. Court of Appeals for the Eleventh Circuit. She is a trustee of the All Souls School and Global Kids, Inc.

John Reynolds, VP of Human Resources
John Reynolds brings more than 25 years of diverse experience in Risk Management and Human Resources Administration, including his role as Senior Vice President of Human Resources at CIT Group, where he focused on rebuilding the HR infrastructure, on developing cost alignment strategies, and on divesting the bank’s assets in Asia, Europe, and Latin America.

Reynolds’ leadership position at CIT followed a 3-year period in which he operated an independent human capital consultancy focused on small and mid-sized firms. Prior to opening his consultancy, Reynolds also worked as Chief Operating Officer of KBC Bank USA, with responsibility for human resources, finance, tax, operations, technology, cash clearing, and facilities.

Before joining KBC, John Reynolds was the Global Head of the Infrastructure Services and Support and consulting unit for Mclagan, a leading compensation and consulting and benchmarking subsidiary of AonHewitt. Earlier in his career, Reynolds held senior human resource and business management roles over a 15-year period with Lehman Brothers and Merrill Lynch.

John Reynolds holds a Bachelor of Science in Industrial and Labor Relations from Cornell University.

Mark Roberts, VP of Marketing
Mark Roberts has more than 15 years of marketing and consulting experience, including a critical role in growing a New York-based startup into a publicly-shared business accruing around $150 million annually. Roberts leads marketing efforts to increase ridership and revenue in Motivate systems.

Prior to working with Motivate, Roberts served as Senior Vice President and General Manager of Everyday Health, Inc., where he also served as Senior Vice President of Marketing, General Manager of Premium Services and Director of Business Development.

Mark Roberts holds a Bachelor of Arts in Economics from the University of Virginia where he completed an independent research project measuring the impact of transportation design on urban development.

Jacob Doctoroff, Director of Strategy
Jacob Doctoroff is Director of Strategy at Motivate, where he is responsible for developing innovative products and services that enable Motivate to provide technologically advanced, cost effective bike share systems for cities and customers. Prior to Motivate, he was Deputy General Manager of Citi Bike, where he oversaw the ongoing operations of North America’ largest bike share system and managed key client and stakeholder relationships.

Prior to his work with Motivate and Citi Bike, Doctoroff was an Associate at The Boston Consulting Group where he provided management consulting services for a range of media and financial services firms. Doctoroff holds a Bachelor of Arts in American Studies from Yale College.

Michael Pellegrino, Director of System Launches
Michael Pellegrino has 10 years experience in management, program evaluation, and strategic planning, including his role as Director of Operations at Citi Bike. At Motivate, Michael Pellegrino leads all aspects of the launch process, including procurement, assembly, and installation. Pellegrino oversees site planning, marketing, hiring, warehouse set-up, and membership management process and facilitates the transition of these duties to Motivate General Managers at system launch.

As the Director of Operations at Citi Bike, Michael Pellegrino was responsible for overseeing day-to-day operations of Citi Bike. He managed approximately 200 staff members, including operations managers, bicycle mechanics, dispatchers, drivers, customer service agents, and station maintenance technicians. His team was responsible for maintaining the fleet of bicycles, moving bicycles throughout the system to meet customer demand, and ensuring that stations and docks were properly maintained. Prior to his work with Motivate and Citi Bike, Pellegrino was an Associate at Booz Allen Hamilton where he provided management consulting services.

Michael holds a Bachelor of Arts from George Washington University and a Masters of Arts in Applied Economics from John Hopkins.

Dani Simons, Director of Corporate Communications & External Affairs
Dani Simons has more than 15 years of experience in strategic communications and community affairs in active transportation, including three senior roles at transportation and policy agencies in New York. Simons currently serves as the Communications and External Affairs Director for Motivate and the Director of Marketing and External Affairs for New York City Bike Share. At Motivate, Simons works with local systems on public relations, community outreach, and strategic communications.

Previously, Simons served as the Director of Strategic Communications at the New York City Department of Transportation. As Director of Strategic Communications, Simons managed projects ranging from the Agency’s online communications to advertising and marketing campaigns that were seen by millions of New Yorkers. Simons also started the Summer Streets program, transforming 7 miles of city streets into vibrant open spaces for tens of thousands of people to walk, bike, and play. Simons also served as the Deputy Director for Development and Communications at Transportation Alternatives, New York’s leading bicycle and pedestrian advocacy organization.

Dani Simons holds a Bachelor of Science from Brown University and a Masters in Environmental Science from Yale.

General Managers
Kristian Holth, Melbourne Bikeshare - Melbourne, AU
Eric Gilliland, Capital Bikeshare - Washington, DC; Arlington, Alexandria, and Montgomery Counties
Neftali Albino, Hubway - Boston-Metro, MA
Elliot Greenberger, Divvy Bikes - Chicago, IL
Jules Flynn, Citi Bike - New York, NY
Derek Wurst, Bike Chattanooga, - Chattanooga, TN
Derek Wurst, CoGo Bikeshare - Columbus, OH
Kansas Waugh, Bay Area Bike Share - Bay Area, CA
Scott Hancock, Bike Share Toronto - Toronto, ON
Demi Allen, Pronto Cycle Share - Seattle, WA
Chanel Zeisel, Jersey City Bike Share - Jersey City, NJ